What is a Business Manager in Instagram?

Instagram has no separate Business Manager of its own. Instead, it uses Meta’s Business Manager. So now we will explain about Meta’s Business Manager.

The major aim of this Business Manager is to help advertisers integrate their marketing efforts with external partners. Business Manager is a free platform that can perform three major functions:

• It may help you to run and track your ads.
• You can manage your assets like ad accounts and pages with the help of this Business Manager.
• In the end, you can add your marketing agency or partner on this Business Manager so that they can manage your account.

Tips to Keep in Mind Before You Add an Instagram Account to Business Manager

Here are some tips to keep in mind before you begin using Facebook Business Manager for your Instagram account:

• When you add your Instagram business account to the Business Manager, it is essential that you have your password and username.
• Only admins will be able to integrate their Instagram business accounts in the Business Manager.
• The Instagram account that you integrate with this Business Manager should not be owned by another business, as these accounts can only be claimed by one Business Manager.
• If your Instagram account is linked to a Facebook page, then you have to add both the Instagram account as well as the business page on the same Business Manager.

When to Use Business Manager?

Here are some circumstances when you can use Business Manager:

• Helps You to Manage Assets: Business Manager can be used to manage assets on Facebook as well as Instagram, like Facebook pages, ad accounts, or applications.
• Complement the Marketing Team: Business Manager helps marketing agencies or multiple people to manage your Instagram and Facebook online presence.
• Helps You to Grow Your Business: Business Manager can help you to integrate other accounts, apps, and pages, or share your own with other agencies for business growth.
• Helps Your Vendor: Business Manager maintains ownership of all your assets while helping your vendor to create, run, and manage your pages or ads.
• Helps Maintain Business Security: With time, Business Manager is introducing a number of security tools through its new Security Centre. This can help to maintain control and security of your assets.

Why Should You Create a Business Manager Account?

Here are some of the benefits of creating a Meta Business Manager account:

• Meta Business Manager account is a crucial tool for brand social media managers. If you are a brand social media manager or even a marketing team member, then this platform is all you need. It will help you manage Facebook and Instagram business pages of your clients due to its access for multiple people.
• It is helpful if you own multiple assets or accounts on Facebook or Instagram. It is one central platform that can keep everything organized.
• Apart from helping you to organize and manage your business, this platform helps to separate your brand from your personal account. So it is great for business owners because their audience will not see any of their personal information. This means you can share only the information that you choose, like your work email, pages, and name.

How to Connect an Instagram Account to Facebook Business Manager?

Now, that you know the different benefits of a Business Manager, let’s move on to learn how to connect your Instagram account to Facebook Business Manager.

The main purpose of having a Business Manager account is not just to use ads on Instagram. It is rather to help you review and respond to the comments on your ads.

As a result, it becomes important for you to connect your Instagram account to a Facebook Business Manager. Let’s know how!

1. Open Business Manager on Facebook using this link: [https://business.facebook.com/]
2. Now, open the page which you want to connect.
3. Once done, open Settings in the top right corner.
4. Then go to Instagram and click on ‘Add an Account’.
5. If you want to connect an existing account, then you can log in with your details. But if you want to create a new one, then create a new account and confirm.
6. When you create a new account, you will get an email with all the instructions on how you can complete this process.
7. Once your account is confirmed, you will be able to see it in the panel.

Conclusion

Thus, this is all you need to know about the Business Manager and how you can integrate your Instagram account with it.

As mentioned, Business Manager has a number of benefits for your ads account. It is a central platform where you can manage, run, and track your ads on various applications like Facebook and Instagram.

Good luck!