Introduction

As we all know, we are living in a digital world where understanding all the elements of social media management is very important.

In this article, we will learn about all the expenses of social media management and provide you with smart ways to manage it within your budget.

We will learn about the cost of social media management for different sizes of businesses and learn how they can make every dollar work for their business.

But before we begin, let us know why you should hire Aregs as your affordable social media management partner.

So let’s get started!

Social Media Marketing with Aregs

Partnering with Aregs for all your social media management and software development services will not just help you reach your goals but will also increase the revenue for your company. To date, the expert social media managers at Aregs have helped a number of clients and amplified their revenue multifold.

Be it establishing an influential presence on social media or engaging more effectively with the audience, this is one of the best digital or social media marketing agencies for you.

The experts in social media advertising here have the experience and knowledge you seek. All you have to do is to contact their dedicated team to learn about their social media management pricing.

Factors Affecting Social Media Management Pricing

There are a number of factors that can determine the social media management rate for different businesses including the number of social media accounts to be managed or the complexity of the strategy.

Understanding these factors will help you know the financial landscape of social media management. So let’s have a look at them.

1. Cost of Social Media Management Tools

Several social media management software can be found on the web today. However, most of these tools come with a fixed cost that can amplify according to the complexity of your requirements.

Say, for example, if you want to connect more than 2 to 3 social media platforms then the pricing plans of these tools may be higher.

Moreover, complex features like social listening, keyword monitoring, and AI-powered hashtag generation can also lead to additional costs. A few other features that affect costs include customizable reporting, more admin users, integration etc.

Though social media platforms tend to be free themselves, you may have to pay an additional amount for extra features like a business account or verification badges.

If you hire a social media management agency like Aregs, then they will help you to get the maximum benefit of these tools so that each of your dollars are worth the results.

2. Social Media Service Charge: Agency vs. Freelancer

If you hire Agencies then they are likely to charge higher amounts when compared to the freelance social media manager. Agencies have overhead costs because of the collective expertise of their team.

On the other hand, freelancers will be more affordable but they will have a narrower skill set.

3. Content Creation Services Rate

If you hire a software developer who provides content creation services then the price will be more in the content creation industry. Your service provider will provide you with all aspects related to writing, photography, and designing services, thus resulting in a higher cost.

4. Pricing Model of Additional Services

Additional services like paid advertising, influencer partnerships, creation of video content, etc. will also increase the cost of your social media management agency.

5. Social Media Platform Diversity

When you diversify your social media management on YouTube, Instagram, Facebook, etc. then the cost of managing each of these platforms will be higher.

This is because you have to pay for each platform when you implement any social media ad campaigns. Moreover, if you hire a social media management agency, then they will also charge more for multiple platforms.

However, each business is different and each social media marketing platform provides a number of marketing structures and packages to choose from. So it is important to choose the particular platform according to your business goals and budget.

How Much do Social Media Services Cost?

Having learned the different factors that can affect your social media management cost, let’s have a look at the overall social media management cost and how it can differ from business to business.

The cost of social media management depends on the different Management services provided. Overall, the average cost of opting for a social media management program can be anywhere around $17300 per month.

This is just an estimated amount and includes many different services like:

•  Content creation costs for around $6900 per month.
•  Advertising costs on social media for around $5200 per month
•  Social media platform management for around $5200 per month

This cost can be significantly lower in case you have a business of a small size with Limited requirements. Now let’s know how much does social media management costs for small businesses.

How Much Does Social Media Management Cost for Small Businesses?

San mall businesses can allocate appropriate budgets for social media management based on their business goals. Say, for example, if your aim is to maintain a positive brand image and expand your audience gradually, then a budget in the range of  $500 to $1200 is suggested.

On the other hand, businesses that are focusing on Rapid growth and increased revenue will have to allocate a hefty amount.

They can plan a budget in the range of $5000 to $10000 per month to gain comprehensive social media support. Moreover, an additional amount of $7000 may be required for the extra advertising effort.

Social Media Services Pricing

If you are hiring a social media management agency then you should know what type of services they will provide you. Here is a list of social media Management services provided by different digital marketing agencies like Aregs.

Social Media Management Services Include

1. Creating a Robust Strategy

The basic step of social media management is to create a robust strategy that includes using the right platforms and setting clear goals. The management agency should ensure the highlighting of the brand’s message & maintain consistency in all platforms.

2. Content Creation

Your social media success depends on the content you create. Content creation is one of the key elements of the social media management process. Creating engaging videos, eye-catching images and beneficial infographics is crucial.

3. Publishing and Scheduling

In this technological era, scheduling tools have made it easier for social media managers to stay consistent in their publishing process. These tools help to stay consistent and make sure that the content is published at the best possible times.

4. Fostering Engagement

You must emotionally engage with your community via comments, DMs, etc. Instead of an automated AI-powered reply, give them human replies that can make them feel noticed and valued.

Make sure to clear out all their queries so that they are always interested in your brand. At Aregs, we understand this and hence provide an impeccable service to all our clients.

5. Reporting and Analytics

Social media management is not just about posting or publishing. It’s more about tracking the progress, growth, and engagement and leveraging it to our advantage or optimizing accordingly.

This helps us to fine-tune our social media strategy regularly so as to get the best from it.

6. Advertisements

Your social media management agency is also liable to create targeted advertising campaigns according to your budgets. The main aim of these campaigns is to boost your visibility thus giving you a better ROI.

7. Crisis Management

Another important feature of social media management is to protect the reputation of your brand and respond to all the negative or hate comments in the best possible way.

Social Media Management Agency Pricing

Many businesses hire social media agencies that can complement there in-house social teams and manage social media.

When you work with a social media management agency then there are many parameters of social media management costs that you should consider.

The average cost of social media services provided by a social media agency can range anywhere from $1500 to $3000 per month for big agencies and $500 to $1500 for small agencies.

However, this cost can even go as high as $5000 depending on the advanced or complex features provided by the agency.

The services provided for social media management depend on the agency. But some common services include social strategies, social analytics, running paid social campaigns, platform management, content development, engagement, etc.

The scope of your social media management requirements will also affect the cost of hiring an agency.

Social Media Management Pricing Models for Freelancers

Are you willing to hire a freelancer to manage your social media work? Then the cost of this person will be based on their experience & expertise level and the complexity of your project.

On average, freelancers can charge anywhere around $500 to $10000 per month. Many freelancers can also charge on an hourly basis. Before you hire any freelancer, make sure you know your goals and budget.

Here is a list of marketplaces where you can search for these people-

•  Upwork: This platform is a great option if you have larger and more complex projects that require expertise in a particular field. This freelancing platform has great options for an Independent talent workforce that will help to manage your social media and transform your business.
• Fiverr: This is another Global Marketplace for freelance services. This platform is a cost-effective choice that will help you to achieve your platform-specific social media goals.

If you are willing to work with a freelancer then start with smaller tasks this will help you know whether their work aligns with your expectations and goals or not.

Conclusion

Thus, this is all you need to know about the cost of social media management.

Remember, this cost is not fixed. It varies based on a number of factors like the industry you are in, the complexity of your needs, the number of social media platforms you want to get managed, etc.

Good Luck!