Introduction

In this era of digitalization, digital marketing efforts plays an important role in different businesses and organizations. One of the best methods of digital marketing is email and sms marketing. This is because right email marketing service helps businesses achieve a greater return on investment. 

A report by Statista shows that approximately 3.9 million people used email in 2019. Moreover, this figure is expected to expand to 4.48 billion by the end of 2024.

This exhibits the importance of email marketing. It shows how businesses can use tools for email marketing as a crucial step to build a loyal customer base and increase sales.

So businesses need to check out the top email marketing services. These email marketing software for your business should have all the necessary features required for the success of the business. But before that, you should know the meaning of email marketing in detail.

What are Email Marketing Services? 

Marketing email and messages is one of the best ways to disseminate your message to your target audience. You may be a blogger, a business owner, or any other individual who wants to get his or her message heard by the target audience.

Right email marketing can help you give your regular readers updates related to your business and generate more leads. Email allows you to easily deliver your message to your readers’ inboxes.

Email marketing can also help attract greater traffic to your website. It allows you to connect with your visitors even if they leave your website. But what are the crucial reasons for which email marketing is required?

Why is email marketing important?

Advanced Email marketing is the king of all forms of digital marketing prevalent in today’s world. The following numerical figures can easily verify this fact:

• In 2020, Litmus’ State of Email conducted a research study. This research showed how email marketing helps businesses earn a greater return on investment. It stated that the ROI through email marketing was $42 for every $1 spent.
• A study was conducted by the Content Marketing Institute in 2020. This study showed that approximately 81% of the B2B marketers used email newsletters to conduct their content marketing. Moreover, 31% of these marketers even said that email newsletters helped them generate more leads.
• Another 2020 study conducted by HubSpot shows that 78% of marketers say that there has been an increase in email engagement in the past year.

Besides these figures, there are several other benefits of email marketing. Let us have a look at them.

• Increase repeat visits

Several pieces of research show that more than 70% of the visitors do not tend to visit our website again after they leave it once. So, email marketing can help you build a connection with these visitors.

You can create an email list with all the visitors that visit your website. Then you can collect their email addresses and send them messages to connect with them. This will assist you in increasing the number of returning visitors to your website.

• Increase your customer base

Once the number of repeat visits increases, you are likely to grow your email customer base. This is because visitors who frequently visit your websites are likely to become your prospective customers.

According to research, a visitor can become your prospective customer after visiting your website three to four times. Hence, an increase in repeat visits indirectly leads to an increase in the customer base.

• Increase your sales

Email marketing helps increase traffic to your website. It works better than organic and social traffic. So one of the best ways to increase your sales is to opt for email marketing.

So you can receive all the above benefits from email marketing. But one of the most crucial aspects is to upgrade your email marketing strategies over time. This means you should always aim to integrate technological innovations into your email marketing techniques.

This is evident from the fact that, in today’s digital age, people generally open their emails on their mobile phones. So you should always make sure that your emails are optimized for mobile devices as well as desktops.

To align your strategies with all such technological innovations, you should choose an excellent email marketing service. Such an emailing service should help you take advantage of all the latest trends.

Hence, an email marketing service should help you create email newsletters with an easy-to-use interface. Such a tool also helps you send personalized bulk emails to a target audience.

This process is also known as marketing automation. But there are certain aspects that you should always consider before choosing an email marketing platform. Let us have a look at these basic features.

How to choose the best email marketing services?

Using effective email marketing campaigns depends on the requirements of your business. You should not always choose an email marketing service that is popular on the web or among your friends.

This is because something that works for your friends may not work for you. Hence, you should not get swayed away by the plethora of email marketing tools out there on the web.

Here are certain basic features that you should always consider before choosing any email marketing platform.

Industry

Some of the email marketing tools are created for specific industries. They offer solutions to specific industries‘ problems. As a result, it is critical for users to research the industry of the email marketing service they intend to use.

For example, ConvertKit is an email marketing tool. This tool is specially built for publishers. So it may not be useful for other types of users. Hence, you should always choose a service that can address the requirements of your industry.

Easy to use interface

You should always choose an email service that has an easy to use interface. An easy to use interface can include a drag-and-drop interface. This is because you can work to the best of your potential only if your tool is easy to use.

Moreover, using an easy to use tool does not require you to procure any special training to learn its functions.

Pricing

Pricing is one of the most crucial factors that you should consider before choosing any email service provider. This is because you will choose a tool that suits your budget. Searching for tools that are out of your reach is simply a waste of time.

Automation

Most email marketing services provide the benefit of automation to their users. This means users can automate the process of sending emails through email marketing services.

But the automation process is different for all the tools. You should always know about the automation processes of different tools. This will help you know whether a particular tool can solve your problems or not.

Apart from the above features, a good email marketing tool will always help you easily manage your contact list. It will enable you to easily group your contacts and even track the performance of email marketing.

As a result, a good email marketing service will ensure that your emails do not end up in the spam folder of your target audience.

Looking for the best email marketing solution? Keeping all these things in mind, let us have a look at the many email marketing automation services available in the market.

1. Sendinblue, email marketing software

SendinBlue is one of the fastest-growing email marketing tools in Europe. This platform has an easy to use interface with a drag and drop email editor.

Such an interface makes it easy for beginners to use SendinBlue for email marketing. The software also has several tools that can help users create intriguing and engaging emails.

One of the best features of SendinBlue is its automation tools. These tools are perfect for beginners who want to pursue email marketing. The automation tools make it easy for the users to send transactional emails and segment or group their contact lists.

These tools also help the users create a schedule for sending automatic follow-up emails to the target audience.

Besides the automation tools, the AI algorithms also help the users in their email marketing processes. The users can select the time when they need to send bulk emails through the AI algorithms of the software.

These emails are sent at the exact time due to the integration of AI with this platform. Furthermore, SendinBlue allows you to send emails to an unlimited number of recipients. The software is also highly customizable and can help you create emails according to your preferences.

There are presently four pricing options on SendinBlue. The first pricing tier is the free plan of the software. The free plan allows users to send up to 300 emails per day. It also has the facilities of SMS marketing, unlimited contacts, and chat. In addition, SendinBlue’s free plan provides users with access to an email template library.

The lite plan, which costs $25 per month, is Sendinblue’s first paid plan. The lite plan enables users to send approximately 100,000 emails. It does not set a daily sending limit for users. Moreover, these users can remove the Sendinblue Blue logo under the lite plan.

The premium plan is SendinBlue’s second paid-up plan.The premium plan is one of the most popular plans for this software, costing $65 per month. It provides different features like marketing, automation, telephone support, Facebook advertisements, landing pages, and up to 1 mm emails to the users.

The last plan for this software is the enterprise plan. The enterprise plan has the facility of customized pricing. You can even customize the volume of your emails under this plan.

The Enterprise plan provides access to more than 10 users and has a dedicated IP. You can also communicate with a dedicated manager for this plan. The enterprise plan enables users to create more than 20 landing pages.

2. MailChimp, best email marketing software

MailChimp is one of the best email marketing service providers for small businesses, startups, bloggers, or even bigger companies. This platform is something more than an email marketing service provider.

This is because it has many features that can help users generate leads. Using these features, users can convert their visitors into regular customers.

The software also has many ready-made templates and segments. These templates and segments make it easy for users to create professional emails instantly. The users can choose any template and fill in the information on it.

Now they are ready to send their emails to their customers. They can even create intriguing landing pages, which can help them convert their visitors into regular customers.

Another advantage of using MailChimp is that you can connect this software with your E-Commerce store or WordPress website. Similarly, there are hundreds of applications with which you can connect MailChimp to send emails to your target audience.

To use all the features of MailChimp, you need to subscribe to one of the different plans. MailChimp also has a free plan that includes basic templates, marketing, CRM, and one-click automation. MailChimp’s free plan also includes seven marketing channels.

The next plan is the Essential Plan. The cost of this plan starts at $9.99 per month for different email templates. The Essential plan offers users round-the-clock support, custom branding, and A/B testing.

The next plan, in order, is the standard plan, costing $14.99 per month. This plan has the options of advanced insights, the Automation Series, custom templates, and retargeting advertisements.

The premium plan is MailChimp’s final paid-up plan.The price of this plan starts at $299 per month. With a high price tag come some excellent features.

The premium plan provides advanced segmentation and multivariate testing facilities to the users. It also provides users with an unlimited number of seats. People can contact the software’s phone support if they have any questions.

3. Constant Contact, top email marketing tool

Constant Contact is a great email marketing service providers with a drag-and-drop email builder. This drag and drop email builder has provided its services to both huge corporations and even smaller organizations.

It has been functioning in this industry for more than 20 years. One of the best advantages of this tool is its easy to use interface. This interface makes it easy for beginners to create their email campaigns.

Beginners can even use the mobile-optimized and pre-built templates of the software. Constant Contact has more than 100 mobile-friendly templates to create emails. The process of creating emails is even simplified due to the automation feature of constant communication. The automation feature helps users send welcome messages to new subscribers.

The process of adding videos, images, texts, and any other integrations to the messages is quite simple. After sending your emails, you can even track the performance of your email campaigns in real-time. There are different features to track the performance of your campaigns, like clickthrough rates, open rates, or the individual data of each subscriber.

Besides tracking the performance of your email campaigns, you can even connect Constant Contact with other platforms. This email marketing service provider can be connected with Gmail, Shopify, WordPress, Salesforce, QuickBooks, etc.

To get access to all the features of constant contact, you can opt for different plans. The software also has a 60-day free trial. This trial will help you know whether the features of this software are suitable for your preferences and requirements or not.

If you think this platform is suitable for you, then you can opt for its paid plans. This email marketing software has two plans. The prices of both of these plans depend on the number of subscribers on your email list.

The first plan is the email plan. The cost of this plan, according to the number of subscribers, is as follows:

• The prices start at $20 per month for zero to 500 subscribers.
• The price starts at $45 per month for 501–2500 subscribers.
• The price starts at $65 per month for 2501–5000 subscribers.
• The price starts at $95 per month for 5001–10,000 subscribers.

The second plan is the email plus plan. Now let us have a look at the cost of this plan. The price of this plan is also determined by the number of subscribers.

• The price starts at $45 per month for zero to 500 subscribers.
• The price starts at $70 per month for 501–2500 subscribers.
• The price starts at $95 per month for 2501–5000 subscribers.
• The price starts at $125 per month for 5001–10,000 subscribers.

Hence, you can create basic, professional emails using the cheaper plan of the software. But the email plus plan comes with advanced features. These features can include automated email campaigns, A/B testing, personalized data, surveys, coupons, etc.

4. Drip, email marketing provider

Drip is a powerful marketing service provider that is different from the rest.

It helps the users add contacts to the email list in three standard ways: The first way is to add contacts individually. The second way is to import emails in bulk from a different file, and the last way is to copy and paste the contacts. You can even group your email list using a tag system.

The tag system is difficult for beginners to learn. However, after you keep on using it, you can make email marketing simpler on Drip.

So you can create an email using a broadcast or a campaign. Both of these options have different features that can help you fill in the information in your emails.

After this, you can even use the built-in email builder of the software to create your email. To create emails, the platform also supports custom HTML code and plain text.

To create your emails using an email builder, you have two options. You can either use a Premier template of the software or start from scratch. The users can even modify the existing Premier templates to create their own custom ones.

The email design tool helps users use different features to create their emails. One of the best features includes drag-and-drop blocks. Once you create your email, you can preview it on your mobile, desktop, or other devices.

Not only this, but the users can also go add their subject lines and integrate other content into their email. Once your email is created, you can send it immediately or schedule it for some other date.

A shortcoming of Drip is that it does not have a separate mobile editor. But the email editor and dashboard of Drip are accessible through a mobile browser as well. You can get access to all the features to create your emails on your mobile phone. However, the editing process is a bit slow.

Users have access to all of Drip’s features listed above. However, there are no tier plans on the platform. So, the users receive similar features all across the board.

Some of the features of this platform are as follows:

• Unlimited number of emails
• Drag and drop tools
• Third-party integrations.
• Link your emails to more than 100 social media platforms.
• A visual builder for customer funnel flow
• Personalized content for emails
• Customer grouping options
• Customer service available 24 hours a day, seven days a week
• An additional live support option is available for customers who have more than 5000 contacts.

As mentioned above, Drip does not have different tier plans. So, the software charges its users based on the number of contacts they have. Drip’s cheapest plan starts at $19.00 per month.

This price is applicable to users with 500 contacts. This means the price per contact is 0.038 dollars.

But before opting for the paid plans, you can choose the 14-day free trial. The trial can help you test out the services of this platform. If you think the service is suitable for your needs, you can opt for the paid plans later.

5. ConvertKit

ConvertKit is another professional email marketing service. This tool is ideally meant for different bloggers, marketers, and authors. It has an easy to use interface with a variety of features.

These features provide different incentives and content upgrades to users. The users can even use the email signup forms in ConvertKit. One of the best options available on this platform is the autoresponder.

Besides the autoresponder, the users can even group or segment the subscribers. They can group the subscribers based on the interested candidates and the ones who have already purchased the products or services. By segmenting your subscribers, you can increase your conversions and leads.

Hence, the automated emails help the users in the process of targeted email marketing.

Other services of Convertkit include:

• Beautiful pre-made email templates
• Smart workflows.
• A/B testing.
• Landing page builder.
• Sell digital products or subscriptions.
• Email based support service
• Learning content and materials for beginners
• Paid newsletters

With all the above features, both beginners and professional marketers can use ConvertKit for their email marketing processes. However, before subscribing to the paid plans of this tool, users can take advantage of the 14-day free trial.

This trial will help them learn about the functionality and different features of the software. If they think the software is suitable and up to their preferences, they can use it.

Convertkit pricing begins at $29.00 per month.

The platform also has a Creator Pro plan. This plan has advanced functions like subscriber scoring, a newsletter referral system, advanced reporting and analytics, etc.

The best feature of the pricing policy of this software is that it has a 30-day refund policy. So, you can even get your money back if you are not satisfied with the services of this platform.

6. Get Response

Get Response is an email marketing service provider with a modern user interface. It helps you create your email list with high-converting email signup forms. You can even use this tool’s email newsletter to run an email campaign.

Besides email marketing, Get Response also has different online marketing tools. Users can use these tools for various purposes. They can create landing pages to convert their visitors into regular customers. They may even host webinars on their website to attract a larger target audience.

Get Response, in addition to its online marketing features, assists users in facilitating quick email marketing. This is because of its fast user interface. Beginners can even receive learning material and content. This content can include videos, white papers, courses, etc.

These videos and courses assist users in learning about the various aspects of email marketing. Users can always contact the Get Response support team if they have any questions. Support can be received through chat, email, or phone call.

If you think that all these features are suitable for you, then you can opt for the paid-up plans of Get Response. The platform has no free plan, but users can try the 30-day free trial plan of the software. After this free trial, they can choose any of the paid plans.

Four different paid-up plans for Get Response are as follows:

• Basic plan: The basic plan is the first paid-up plan of Get Response, costing $15 per month. The different features of this plan include unlimited landing pages, email marketing, autoresponders, pre-made automation templates, etc.
• Plus plan: This software’s plus plan costs $49 per month. The plus plan has all the features of the basic plan plus some additional features as well. The additional features include the options to sell the products, create building funnels, sales funnels, webinars with a maximum of 100 visitors, etc.
• Professional plan: The price of the professional plan is $99 per month. It helps the users with different features like automation builders, webinar  webinars with a maximum of 300 visitors, paid webinars, etc.
• Enterprise plan: The Enterprise Plan is quite an expensive plan at Get Response. The price of this plan is $199 per month. With such a high price, the features of this plan are also advanced. These features include webinars with a maximum of 500 visitors, a dedicated IP address, transactional emails, etc.

Hence, Get Response is one of the best platforms for users who want webinar marketing along with email marketing.

7. Active Campaign

Active Campaign is a robust email marketing service provider with some modern features. It has a drag-and-drop editor with an easy to use interface.

Email marketing service providers help users create email lists with the help of a standard process. In the standard process, they have different options for placing the contacts in the email list. They can place these contacts individually, copy and paste them, or import the email contacts in bulk from a file.

You can even connect your email list from another email marketing service and transfer your contacts. After this, Active Campaign helps you group and organize your contacts by adding tags to them.

Before creating an email in the software, you have to create a campaign. This campaign has different types from which the users can choose. You can choose a standard campaign, an RSS-triggered campaign, automation, split testing, or a data-based campaign.

So, you can easily create your email on Active Campaign. There are different options to create an email on this platform. These options include creating your email with the help of a template, custom HTML codes, or an editor tool.

The software has 21 ready-made templates and different layouts as well. Users can also use the design tool to drag and drop elements.The users can easily modify the pre-made templates using the drag-and-drop features of the software.

Besides this, it also has different designing options that help to enhance the look of the emails created. One of the best editing features is the image editing tool that helps users edit images on the platform itself. This can save time.

The different types of emails that can be created in Active Campaign are as follows:

• Autoresponder emails.
• Targeted emails
• Scheduled emails
• Email funnels
• Broadcast emails.
• Triggered emails.

Active Campaign’s various customer database features help users improve their email marketing process.The customer database features include custom data, link actions, geo-tracking, etc.

But the advantages of this software do not stop here. Active Campaign is connected to more than 250 applications. These applications include WooCommerce, Unbounce, Facebook, PayPal, Shopify, etc.

If the users want to use the mobile version of Active Campaign, then they can do so. The mobile application of this software helps the users access their CRM and track their customer activity. But the editor feature is not available in the mobile application of Active Campaign.

Other Active Campaign features that assist users in creating emails are as follows:

• The machine learning features that help to send emails and create unique content.
• Drag and drop design elements.
• Social media integrations
• Marketing automation.
• Opt-in forms.
• Email and chat support

To get access to all the above features, you can opt for one of the different plans offered by Active Campaign. Users can choose the 14-day free trial option before signing up for paid plans. This trial will help the users decide whether they want to use this platform for email marketing in the future or not.

The cheapest plan for the software costs $9 per month. This price is applicable to users with 500 contacts. Hence, the price per contact is 0.018 dollars. But one major disadvantage of the pricing feature of Active Campaign is that the platform does not provide any money-back guarantee.

8. Campaign Monitor

Campaign Monitor is an email marketing service provider with an easy-to-use interface and a drag-and-drop editor. This software offers users a plethora of features.

Some of the best features of Campaign Monitor include the preview option of more than 20 inbox views and the facility to add a live countdown feature to your email.

Other features of Campaign Monitor are as follows:

• Email automation
• Customer segmentation
• Sign-up forms
• Integration with more than 250 third-party applications
• Customer support through email

The users can use all these features to create and send their emails to a specific contact list. The first step in the process of email marketing on Campaign Monitor is to create a contact list. You can import your contacts or copy and paste them from a specific file when creating a contact list. 

Then the users need to set up a campaign. Setting up a campaign includes writing the subject line, pre-header text, and the name of your campaign. Now they can choose from more than 81 template variants to create emails. After selecting any template, they can use the editing and designing tools to modify the templates.

Besides creating your email from pre-made templates, you can also build your email with the help of custom HTML code or simple text. One of the best features of this platform is that users do not have to start from scratch.

They can easily select any template and modify it according to their preferences and requirements. This helps them save time and create an email without changing the entire layout of the template.

Once the email is created, you can easily preview it and select the names of the recipients. Another interesting feature of this software is that the users can add new contacts in the preview window as well.

Now, the users may either send the emails or schedule them for some other day. Users can choose one of Campaign Monitor’s various plans to gain access to all of its email marketing features.

Campaign Monitor also has a free trial. This free trial allows users to run email marketing campaigns for up to five contacts.The free trial is a great option to test out the features of this service. You can decide whether you want to pay for the paid-up plans of Campaign Monitor after testing the free trial.

There are three paid-up plans for Campaign Monitor. The cheapest plan is the basic plan, which costs $9 per month for 500 contacts. The next plan, in order, is the unlimited plan, which costs $29 per month for 500 contacts.

The last paid-up plan of Campaign Monitor is the Premier plan, which costs $149 per month for 500 contacts. The payment plan for this software is selected to be monthly by default. You can alter this option and even go for annual payment plans.

Another special payment feature of the campaign monitor is the “pay as you go” option. This option helps you pay for your particular contacts and your campaign. This payment option costs $5 per campaign and $0.01 per contact.

9. AWeber

AWeber is a traditional email marketing service provider that has been in this industry for more than 20 years. In this span, the software has provided email marketing services to more than 1 million businesses, marketers, and bloggers.

AWeber has all the basic email marketing services that are required by businesses, bloggers, and entrepreneurs. There are different features that can help you create emails and send them to your target audience on AWeber, as follows:

• More than 700 custom templates
• Automation facility
• Email analytics
• Segmentation of Contacts
• Drag-and-drop email editor
• A/B Testing
• Integration with third-party apps
• Sign-up forms
• Email and live chat support are available 24 hours a day, seven days a week.
• Phone support is available during the week, in particular during business hours.

You can easily conduct your email marketing process with AWeber’s features. The platform ensures that the users’ content is optimized and that it reaches the subscribers on time.

To get access to all the above-mentioned features, you can opt for the paid plans of AWeber. But the pricing policy of this platform is different than the rest. The software does not add additional features based on the pricing tier. Instead, it offers all of the features to users in each plan.

The pricing is based on the number of subscribers on the email lists of the users. So you will receive all the features of the software even if you have 20 subscribers or 20,000 subscribers. The prices, according to the number of subscribers, for this software are as follows:

• The price is $19 per month for zero to 500 subscribers.
• The price is $29 per month for 501-2500 subscribers.
• The price is $49 per month for 2501-5000 subscribers.
• The price is $69 per month for 5001-10,000 subscribers.
• The price is $149 per month for 10,001-25,000 subscribers.

10. iContact

iContact is an emailing service with a drag-and-drop editor. However, the software has a hard-to-use interface. This disadvantage is concealed by the many features and advantages of the platform.

Some of the crucial features of this software include:

•  Sign up forms
•  Custom email automation templates
• Segmentation of the Contacts
• A/B split testing
• Inactive subscriber segmentation
• Email support is available around the clock.
• During business hours, you can chat with or call support.
• For third-party applications, the number of integrations exceeds 1000.

With all of these features, users can easily carry out their email marketing campaigns on iContact. For this, they need to first add their contacts to the email list. The users can add their contacts individually, copy-paste them, or select them from an existing file.

The next step after selecting the contacts is to create the email. This step is made easier due to the pre-made templates of the software. iContact has more than 40 templates to choose from. These templates are mobile-responsive as well. But if you do not want to use the templates, you can simply create your email in plain text.

The editing tools and process helps you to create intriguing and appealing emails. The design tool has drag-and-drop functionality along with nine building blocks. These nine blocks also have several other options that can help you enhance the look of your email.

Now you are ready to send your email or schedule it for a later time. But before hitting the send button or scheduling it, you should add the subject line to your email. You can now enable analytics and preview your emails on mobile and desktop.

You can access the editor on your mobile device. But the process is quite hectic and slow. This is because the software does not have a separate mobile application. Hence, it is advisable to use this email marketing service on your desktop.

But before using the service, you need to subscribe to its paid plans. iContact provides the option to get these plans on a monthly or annual basis. The annual costs help the users save 15% as compared with monthly costs.

The base plan is the cheapest of the iContact plans. The price of this plan is $30.6 per month. This price applies to 500 subscribers or contacts.

The Pro Plan, which costs $61.20 per month, comes next. This price is also applicable to 500 contacts. But before investing your money in any of the paid plans, you can opt for the 30-day free trial of the software. This trial provides you with a 1000-email limit with 100 subscribers, or contacts.

The free trial helps you test out the service and decide whether you want to invest in the paid plans or not. This is because when you invest in the paid plans, you do not get a money-back guarantee from this platform.

11. Hubspot 

Hubspot helps you conduct your email marketing campaign professionally. This platform is one of the most effective email marketing service providers on the market. The email marketing features and tools of the software can help you create emails and optimize them.

You do not require the professional support of any designer or IT to create your emails on Hubspot. This is because HubSpot is itself a professional email marketing tool that has some robust design features.

Besides the design features, the pre-made template and the drag-and-drop editor are some of the best tools on the platform. You can use the Premier templates to create your own unique emails by modifying their layouts.

It is also possible to customize the layout and modify the content by adding calls to action and images to your emails. Moreover, email marketing is just one feature of HubSpot. The platform can also be used for other CRM and marketing services.

So while procuring the email marketing services of Hubspot, you can also use them for other purposes. Email marketing services’ personalization tools assist you in personalizing your emails. In this way, you can increase the leads and clickthrough rates of your business.

The advantages of this software do not stop here. HubSpot’s A/B testing tool provides you with a detailed analytic report on your email marketing campaign. With the help of this analytic report, you can improve your subject lines and the content of your emails to earn more sales.

So, HubSpot is a great tool for your email marketing campaign. The platform is free to use and helps send up to 2,000 emails per month. But you can upgrade the free plan by opting for the paid plans. The paid plans start at $50 per month.

12. Omnisend

Omnisend is an email marketing platform that is ideally meant for e-commerce businesses. The platform provides several marketing services that can help businesses transform their visitors into regular customers. As the name of the software suggests, Omnisend offers omnichannel marketing services.

This means the e-commerce industry can use this platform for different services, like text messages, emails, Google Customer Match, Facebook messages, etc. All such services help you connect with a specific group of customers. Hence, segmented campaigns can easily be conducted on Omnisend.

This software also has the facilities for pre-built automation texts or emails. So you can send the automation emails, like welcome emails, cart abandonment emails, etc., to your customers when needed.

Let us have a look at the different plans of Omnisend along with their features.

The first plan on this platform is the free plan. The free plan allows users to send up to 15,000 emails per month. It also provides the facilities for reports, signup forms, pop-ups, and branded email campaigns.

The next plan is the standard plan, which costs $13 per month. This plan also allows users to send up to 15,000 emails per month. Signup forms, reports, SMS campaigns, email campaigns, and email and chat support are also available 24 hours a day, seven days a week.

Omnisend’s next paid-up plan is the Pro plan, which costs $80 per month. As the cost of this plan rises, the features provided in the plan also rise. Users can send up to 15,000 emails per month under this plan.

They also receive facilities such as reports, pop-ups, email campaigns, sign up forms, 24/7 email and chat support, etc. Under this plan, users get access to audience segmentation, Google customer match, and reporting.

The last plan in this email marketing service is the Enterprise plan. This plan has the option of custom pricing. The different features available under the Enterprise plan are as follows:

• Unlimited emails
• Reports
• Sign up forms
• Audience segmentation
• Email campaigns
• Email migration
• Advanced reporting.
• Customer IP address
• Priority support
• Chat and email support are available 24 hours a day, seven days a week.
• support of a dedicated account manager.

The above-mentioned prices for various plans apply to 500 subscribers. If the contacts on your list increase, then the prices will also increase simultaneously.

13. MailerLite

MailerLite is a drag-and-drop email marketing service with an easy to use interface. It has several visual tools that help improve the experience of beginners. These beginners can initiate their email campaign by creating a contact list or an email list.

There are three ways to add contacts to the email list. You can add contacts individually, copy-paste them, or find a list from a particular file. MailerLite also allows you to import your contacts from MailChimp.

Once you have created an email list, you can start creating your emails. There are different options that can help you create your email. You may create your email using the drag-and-drop editor, custom HTML code, or the plain text of the software.

Another advantage of MailerLite is a rich text editor. This text editor is a combination of a block-based editor and plain text. Hence, it helps to create emails in a very smooth way.

The design feature of this software uses drag-and-drop functionality. You can easily use various blogs because there is sufficient example content to understand how to use such blogs. But you may not want to create your email using any editor.

In such cases, you can use the pre-made templates on the platform. But there is a shortcoming in the usage of templates in the software. You cannot modify the templates. Rather, you can create your emails from scratch. In the end, you can always see your templates using the preview option.

After creating an email, fill out the recipient list. Now you can send your email either instantly or schedule it for a later date. The users can even use MailerLite’s mobile version. But this version is available only for iPhones.

The users can easily schedule their messages, preview emails, and manage their email lists on their iPhones. But the email editing tools are even missing in the iPhone version of this software.

Hence, you can use the software to improve your email marketing campaign. Several other features of MailerLite include:

• Drag and drop editing tools
• Audience segmentation
• Sign up forms
• Email automation
• Targeted emails
• Dynamic content
• Integration with more than 110 third party applications.
• Contact tags.
• 24 by 7 email customer support
• 24 by 7 Live chat customer support in the premium plan. 

To access all such features, you can subscribe to the different plans of MailerLite. MailerLite has a free plan and paid plans as well. But the paid plans do not have any planning tiers. So you can receive similar features under different paid plans, no matter how many subscribers you have in your email list.

MailerLite also provides the option to subscribe to the paid plans on a monthly or annual basis. Opting for the paid plans with an annual fee costs 30% less if the user has 100,000 subscribers. Another advantage of the annual plan is that users receive five landing pages and a free website.

Now, let us have a look at the pricing options and plans of this platform.

The free version of MailerLite applies to up to 1000 subscribers. The users can send 12,000 emails per month under this plan. The first paid-up plan of this software costs $10. This plan is also applicable for one to 1,000 subscribers. Under this plan, the users can send an unlimited number of emails per month.

The next paid-up plan costs $15 for 1001–2500 subscribers. This plan also allows users to send an unlimited number of emails per month. For 2501 to 5000 subscribers, the users need to pay $30 to send an unlimited number of emails per month.

The users need to pay $50 to get access to the software for 5001–10,000 subscribers. They can send an unlimited number of emails per month under this plan as well.

Before committing to a paid plan, users can take advantage of the software’s 14-day free trial. This trial comes with premium features. So, it helps the users to decide whether they want to use this software for their email marketing campaign or not.

14. Mailjet

Mailjet is a popular email marketing service provider, serving more than 130,000 entrepreneurs and businesses. This emailing service is quite different from the rest. It is probably the only tool that provides real-time collaboration features to users for their email campaigns.

Hence, this is one of the best options for businesses that want to engage in marketing. These businesses can easily collaborate with different departments working on the email campaign. You can easily manage permissions for different team members that need to collaborate on this software.

Moreover, it is very easy to create emails on Mailjet. This is because of the drag-and-drop user interface of the software that helps in customization. Many tools assist users in personalizing content for their intended audience. After sending the emails, the users can even get access to analytics, statistics, and reports for their content.

Hence, you can get access to this platform by subscribing to its different pricing options. But the pricing structure of this software is different from the rest. The payment for the plans is not based on the number of subscribers but on the number of emails you send per month.

Mailjet also has a free plan. The free plan allows users to send 6,000 emails per month. The daily limit for sending emails in the free plan is 200 emails per day. So, the free plan is like the free trial, which never ends.

You can always try out the software’s features in this free plan before deciding whether to upgrade to a paid plan.The pricing structure of Mailjet is as follows:

Basic plan

• The cost of sending 30,000 emails per month is $9.65.
• The cost of sending 60,000 emails per month is $18.95.
• The monthly cost of sending 150,000 emails is $68.95.
• The monthly cost of sending 450,000 emails is $166.95.
• The cost of sending 900,000 emails per month is $333.95.

Premium plan

• The cost of sending 30,000 emails per month is $20.95.
• The cost of sending 60,000 emails per month is $41.95.
• The cost of sending 150,000 emails per month is $96.95.
• The cost of sending 450,000 emails per month is $229.95.
• The cost of sending 900,000 emails per month is $398.95.

Users can select any of the plans mentioned above based on their needs.But you can use the premium plan to get access to additional features.

The premium membership also provides access to multi-user collaboration tools, segmentation capabilities, automation features, and A/B testing. Both the plans can either be billed monthly or annually. The annual billing provides a 10% discount on all plans.

Conclusion

Thus, email marketing is one of the best forms of securing a greater return on investment. But to make the most of your email marketing campaign, you should choose an email marketing service with utmost care.

Choosing an email service with all of the latest features is a good idea. This is because elements like drag-and-drop tools, audience segmentation, automation, etc. can help you make the most of your business.

Hence, you can use any affordable email marketing service tool to connect with your target audience. You should always make sure to create a professional email ID for sending your emails.

For example, your email address can be [email protected]. Moreover, you should make sure to personalize your content according to the preferences of your target audience.

So, you can find the best email platforms from the list mentioned above. Your choice depends upon your preferences, budgets, and requirements.