In today’s digital era, online advertising has become a crucial aspect of any business’s growth and success. When it comes to online advertising, Google Ads platform is undeniably one of the most powerful and widely used tools.
If you are looking to enter the digital marketing industry or enhance your existing skills, becoming a certified Google Ads specialist can be a rewarding career option. But where do you begin?
Let’s take a look at how you can become a Google-certified advertising professional.
Google offers a comprehensive certification program called the Google Adwords Certification, which validates your expertise in using the Google Ads platform.
This program consists of various courses and assessments covering different aspects of online advertising using the Google Ads platform.
Achieving a Google AdWords certification will not only boost your knowledge and skills but also increase your credibility as a digital marketer.
In this article, we will guide you through the steps to become a Google Ads certified specialist and take your career to the next level.
What Is Google Ads?
Google is the company that created Google Ads, an online advertising platform.
It allows businesses and individuals to create and display ads on Google search engine results pages, YouTube videos, Google Maps, and other websites that participate in the Google Display Network.
Advertisers create campaigns with specific goals such as driving website traffic, increasing sales, or generating leads.
They choose specific keywords and geographic locations to target and set bids for how much they are willing to pay for each click or impression.
Google then uses a complex algorithm to determine which ads will be shown to which users, based on factors like relevance, bid amount, and ad quality.
Google Ads is a powerful tool for businesses to reach potential customers, as it allows them to target people who are actively searching for products or services related to their business.
However, it can also be complex and expensive, as competition for ad space can drive up costs, and campaigns require ongoing management and optimization to be effective.
Why Get Certified in Google Ads?
Getting certified in Google Ads offers several benefits for individuals and businesses alike. Here are some reasons why you might consider getting certified in Google Ads:
1. Industry Recognition
Google Ads certification demonstrates your expertise and knowledge of using Google Ads effectively. It provides industry recognition and helps you stand out among competitors.
2. Enhanced Career Opportunities
Google Ads certification can open up new career opportunities. It showcases your skills to potential employers or clients, increasing your chances of landing a job or attracting clients as a freelancer or consultant.
3. Up-To-Date Knowledge
Google regularly updates its advertising platform, and getting certified ensures you stay updated with the latest features, tools, and best practices.
It helps you stay competitive and maintain a strong understanding of the ever-evolving digital advertising landscape.
4. Increased Credibility
Certification provides credibility and trustworthiness to potential clients or employers. It reassures them that you possess the necessary skills and expertise to manage successful Google Ads campaigns.
5. Improved Campaign Performance
The certification process involves learning about advanced campaign management techniques, targeting options, ad formats, and measurement tools.
Applying this knowledge can help you optimize your campaigns, drive better results, and achieve a higher return on investment (ROI) for your advertising efforts.
6. Access to Resources and Support
Google provides certified individuals with access to exclusive resources, updates, and support. This includes access to training materials, industry insights, beta programs, and a community of experts.
It allows you to stay connected and continually expand your knowledge base.
7. Client Acquisition and Retention
Being certified in Google Ads can help you attract new clients or retain existing ones. Potential clients often seek out certified professionals to ensure they receive quality service and achieve their advertising goals.
8. Demonstrated Mastery
Google Ads certification demonstrates your mastery of the platform and your ability to navigate its complexities. It showcases your understanding of campaign creation, optimization, measurement, and troubleshooting.
Steps to Get Your Google Ads Certificate
To get your Google Ads certificate, follow these steps:
1. Sign up For Google Skillshop
Go to the Google Skillshop website and sign up for an account. If you already have a Google account, you can use that to sign in.
2. Explore the Google Ads Certification Options
Once you’re signed in to Skillshop, navigate to the “Certifications” section and look for the Google Ads certifications.
Google offers multiple certifications, including Google Ads Search, Google Ads Display, Google Ads Video, Google Ads Measurement, and Google Ads Apps.
3. Choose the Certification You Want to Pursue
Depending on your interests and goals, select the Google Ads certification that aligns with your needs. It’s recommended to start with the Google Ads Search certification, as it provides a good foundation.
4. Review the Certification Learning Resources
Google provides a variety of learning resources to help you prepare for the certification exams. These resources include study guides, instructional videos, practice assessments, and other training materials.
Take your time to go through them and understand the content.
5. Enroll in The Relevant Courses
Within Skillshop, you’ll find courses specifically designed for each certification. Enroll in the courses associated with the certification you’re pursuing.
These courses are self-paced and cover the topics and skills required for the certification exams.
6. Study and Complete the Course Content
Work through the course materials at your own pace. Take notes, watch videos, and engage with the interactive elements provided. Make sure you understand the concepts and strategies taught in each module.
7. Practice with The Provided Assessments
Throughout the courses, you’ll encounter practice assessments to test your knowledge. Take these assessments to gauge your understanding of the topics and identify areas that require further study.
8. Take the Certification Exam
Once you feel confident in your knowledge, you can proceed to take the certification.
Tips to Get Certified With Google Ads
To get certified with Google Ads, you’ll need to pass the Google Ads certification exams. These exams assess your knowledge and proficiency in using Google Ads tools and features.
Here are some tips to help you prepare for and successfully pass the Google Ads certification exams:
1. Study the Google Ads Learning Materials
Google provides comprehensive learning materials, study guides, and tutorials to help you understand the various aspects of Google Ads. Make sure you go through these materials thoroughly.
2. Use the Google Ads Help Center
The Google Ads Help Center contains a wealth of information about the platform. It covers topics like campaign management, ad formats, bidding strategies, and more.
Utilize this resource to clarify any doubts you have and gain a deeper understanding of Google Ads.
3. Explore the Google Ads Academy
The Google Ads Academy offers free online courses that cover different aspects of Google Ads. These courses are specifically designed to help you prepare for the certification exams.
Take advantage of these resources to enhance your knowledge and skills.
4. Hands-On Practice
Theory is important, but hands-on practice is equally crucial. Create and manage actual Google Ads campaigns to gain practical experience.
Experiment with different settings, ad formats, and targeting options to understand how they work in real-world scenarios.
5. Review the Exam Study Guides
Google provides study guides for each certification exam. These guides outline the topics and concepts you need to focus on. Make sure you review these guides and pay special attention to the areas mentioned.
6. Take Practice Exams
Google offers practice exams that simulate the format and structure of the actual certification exams. These practice exams help you familiarize yourself with the types of questions you’ll encounter and assess your readiness for the real exam.
Take multiple practice exams to improve your confidence and identify areas where you need more study.
7. Stay Up-To-Date
Google Ads is continuously evolving, with new features and updates being introduced regularly. Stay updated with the latest changes by following the Google Ads blog, attending webinars, and exploring the Google Ads community forums.
This will ensure that you have current knowledge and understanding of the platform.
8. Pace Yourself During the Exam
The certification exams have time limits, so manage your time wisely. Read each question carefully, and if you’re unsure about an answer, flag it for review and move on.
Once you’ve completed all the questions, go back to the flagged ones and re-evaluate your answers. Remember, the Google Ads certification exams are designed to test your practical knowledge and proficiency with the platform.
By combining theoretical study, hands-on practice, and staying updated with the latest developments, you’ll be well-prepared to pass the exams and earn your Google Ads certification.
What Is the Cost of Becoming AdWords Certified?
Earning a certification in AdWords requires passing two exams. Each exam costs $50, and if you don’t pass the first time, you can try again after waiting one week.
To get certified, you may be required to attempt each exam up to three times. The total cost of certification will depend on how many attempts it takes for you to pass both exams.
What Are the Different Exams?
If you’re looking to become AdWords certified, the first step is the Advertising Fundamentals exam.
This covers all of the basics, from the search network to the display network. Once you’ve passed it, you can move on to one of the advanced exams, like Search Advanced or Display Advanced.
Unless you already have an idea of what you’d like to focus on, we recommend you start with the Search Advanced exam since this is where most businesses make their money.
What Do I Get out of Google Ads Certification?
Becoming a Google Ads certified professional is an important way to demonstrate your credentials in the field of digital advertising.
Once certified, you will have access to an individual profile page that can be shared with employers and clients as proof of your knowledge and abilities.
Additionally, you can proudly display the certification at the top of your resume or website as another way to show potential opportunities for your credibility.
In conclusion, becoming a certified Google Ads professional is a fantastic way to take your marketing career to the next level.
The Google Partners Program offers a great opportunity to get a certification by taking and completing their basic and advanced exams.
You also gain access to Google Ads Certification Training, which provides you with the knowledge and skills you need to effectively use Google Ads to drive business growth.
However, it’s important to bear in mind that there are terms and conditions set by Google Partners that are necessary to follow.
Overall, getting a Google Ads certification is a great way to demonstrate your expertise to potential clients and employers and can open up new career opportunities for you.
So, if you’re looking to improve your skills in digital marketing and gain more credibility, why not start preparing for the Google Ads certification today?