Google Keyword Planner is a free tool that is essential for any digital marketer. It is a keyword research tool that provides a range of benefits to optimize online campaigns.
- The first advantage is its keyword suggestions, which offer multiple variations based on a topic to create new keyword ideas. This data can guide marketers in deciding which keyword phrases to choose for their campaigns.
- It gives search volume data, which shows the frequency at which certain keywords are being searched.
- It is an excellent way to measure demand and interest in a specific topic.
- This tool can be used to find the monthly search volume, which can predict the number of times a specific keyword may be searched in a month.
There is no doubt why the Google keyword planner is one of the most reliable keyword research tools available, and its features can greatly enhance digital marketing campaigns.
So let’s get started!
Google Keyword Planner: Meaning
Google created the free tool Google Keyword Planner to aid advertisers in choosing the best keywords and bids for their ads.
Using this tool gives you access to valuable data that many other keyword research tools don’t offer, such as:
- the exact search volume for each keyword
- how much advertisers are willing to pay per click
- related keywords
- performance based on location.
It’s an essential tool if you want more effective ad campaigns.
Keyword Research: Why Is It Important to Find Keywords?
Keyword research is an essential part of improving your online visibility and success. Without it, your business won’t be able to reach its full potential.
Google Keyword Planner is a great tool to use for your keyword research process. It’s the foundation for building an SEO program that will help grow your business in the long run.
With the right strategy, it can help with decisions like what to work on next, who to hire, and how much to invest in SEO. You can use it to shape the structure of your site and even plan out content marketing.
It’s a time-consuming process, though, so many businesses choose to hire an SEO expert. If you want to do it yourself, familiarize yourself with the Google Keyword Planner for the best results.
How to Use Google Keyword Planner?
Google Keyword Planner is a powerful tool to help users find useful keywords for their campaigns. Here’s how to use it:
- Creating a Google Ads account is the first step towards using Keyword Planner.
- To access the planner, login to your account and select the ‘Tools & Settings’ option.
- Under ‘Planning’, click on the ‘Keyword Planner’ link to start using it.
- You can either choose to ‘Start With Keywords’ or ‘Start With a Website’ when discovering new keywords.
- Set up a campaign to get access to all of the keyword data and search volume.
- It is a great resource that can guide your keyword choice and inform your search engine optimization strategy.
1. Get Exact Keyword Search
The keyword planner can help you find the right words to use in your campaign. It will generate keyword ideas that are related to the ones you already have.
That way, you’ll get a better idea of what phrases customers search for and can target those keywords to get more visitors to your pages.
To find relevant keywords, start by typing in more general search words like “men’s t-shirts” or “t-shirts for men”. Keyword Planner will show you insights and related words for these terms.
Don’t be too specific or too general.
For example, try using the t-shirt style “men’s crew neck t-shirts” instead of just “men’s t-shirts.”.
2. Use the Google Keyword Planner to Create Keyword and Access Plans
Google Keyword Planner lets you create a search campaign by organizing ad groups, selecting keywords, and choosing match types.
You can then get forecast data for the upcoming month with the ‘Plan Overview’ link. This makes it easier to plan your marketing strategy and set up campaigns.
With Keyword Planner, you can create a plan including keywords and save it to access later. All the plans that you have created and put into action are visible in the planner.
3. Find Location: Specific Keyword Search Volumes
If you’re trying to optimize your website or content for a certain area, Google Keyword Planner can help you by finding out the number of people looking up certain search terms for that region.
This feature can be especially useful if you’re focusing on local SEO.
For example, if you’re looking to learn more about the number of people searching for running shoe stores in the US, Google Keyword Planner can give you detailed information.
Just start by selecting ‘United States’ under locations, and you’ll get a breakdown of the top states. You can also dig deeper by changing “states” to “countries,” “municipalities,” “cities,” or even “postal codes.”
If you have different shops in a certain area, use this tactic to get information on popular search terms at those locations. This will help you decide which webpages to create for each store.
4. Use Keyword Planner to Find Low-Competition Long-Tail Keywords
If you’re looking to increase visibility for your website, using long-tail keywords is a great approach.
These are keywords that get fewer monthly searches and therefore less competition from other websites trying to rank high in search engine results.
With the help of Google’s Keyword Planner tool, you can sort through keyword ideas and find ones with the lowest average monthly searches—and thus the lowest competition.
Get started today and watch your website climb up the search engine pages.
‘Ebike‘ is an example of a keyword that has many related topics and good potential for monthly searches. However, not all of these will be easy to rank.
The Keyword Planner doesn’t show how competitive organic search is for a given topic, so it’s best to ignore its ‘competition’ metric.
5. Keyword Research Result
Once you have chosen all your filters, review the results. The four bits of data here will show you if your keyword is a good fit. Take a look and see if it checks off all the criteria to use it in your strategy.
When searching for topics related to your initial keywords, it’s important to include a variety of terms, from short phrases to longer and more specific words. This mix of keywords ensures you’ll get the best and most relevant results.
ii) Average Monthly Searches
Finding out the average monthly search numbers for a keyword can help you gauge how many people are looking for that particular phrase on a monthly basis.
If you’re looking to purchase ads featuring a certain keyword, you’ll need to be aware of the competition. Many others may have the same idea and be vying for the same space. Be prepared to compete with them for this highly sought-after opportunity.
iv) Bid Numbers
Advertisers use bid numbers to understand what they will most likely pay for clicks. Tracking this range can help you figure out the right amount for your campaigns.
6. Get Access to Google Keyword Planner to Discover Costs for Keywords
When launching a campaign, it is wise to estimate the cost of each new keyword you use.
Keyword Planner can provide you with an average cost for your ads to show up in searches, making it easier to pick the best keywords that fit your plan and budget.
If people search for your keywords a lot, the cost of advertising will usually be higher because there is a lot of competition. But, if people don’t search for your keywords that often, the cost might be lower.
However, this varies depending on your industry and other factors like budget settings or quality scores.
7. Create New Campaigns
Keyword Planner is the perfect tool for creating campaigns on Google Ads. You can create a campaign and set a budget, either as recommended by Keyword Planner or your own custom one.
When you’re done, check the “Tools & Settings” icon and view all the details of your campaign in one place.
Keyword Planner is also a helpful resource for finding the best keywords for your SEO and Google Ads campaigns.
Aligning these campaigns can increase traffic, so it’s important to use this tool to ensure your ads and searches are working together.
Start by signing up for an account and setting up your campaigns, ad groups, and ads. Then, enter the keywords you want to use in the tool or insert a website URL.
Finally, add the chosen keywords to your ad group by clicking the “+” symbol next to them.
Thus, Google Keyword Planner is a must-have tool for anyone looking to launch a successful Adwords campaign.
With the help of this powerful Google tool, marketers can find keyword ideas, research seed keywords, and target key phrases that are most relevant to their business.
Not only does Keyword Planner help you find the right keywords, but it also provides detailed insights into how many clicks and impressions you can expect for each keyword, which can help you plan your budget accordingly.
It’s important to know how to use Google Analytics in combination with Key Planner to ensure your campaign is fully optimized.
It’s also essential to make use of the keyword filter options to refine your search and find the best possible keywords for your campaign.
Lastly, using the free keyword tool on Google is a good way to find different keywords and expand your target audience. Overall, Google Keyword Planner is an essential tool for anyone looking to achieve success with their Adwords campaigns.
So, good luck using it!