In this era of digitalization, creating a blog can help you earn an income. However, earning income from blogs is a long term process. You cannot just expect to create a blog one day and earn income from it the next.
The process of blog creation requires individuals to make an investment in terms of time and effort. Not only this, but the bloggers should also know the required content marketing strategies and the techniques of promotion.
Such tactics will help them make their blog reach a larger target audience. If you don’t use the right content marketing strategy and promotion techniques, your blog won’t get enough organic traffic.
Not only this, but the audience will not be attracted to your blog, and hence, it will lose its essence in one corner of the web.
One of the major factors that determine whether your blog will attract an audience or not is its topic. The topic of your blog post also determines its content and target audience.
So before deciding on the topic of your blog posts, you need to conduct effective research.
Researching blog topics requires a strategy. You cannot choose any topic out of the blue and write a blog on it. Choosing a vague topic will yield no return on investment in terms of efforts and time.
Research conducted by Contently shows that 41% of bloggers face difficulty in fresh content creation. The major reason behind this difficulty is that they do not know how to choose the topic of their blog posts.
Choosing the blog post topic becomes difficult because of the extensive niches or categories. You can find a plethora of topics in a particular category. However, choosing the right topic that can give you an advantage over your competitors is advised.
On the other hand, the people may pick a topic about which they can’t make good new content. Choosing such a topic becomes one of the biggest reasons for the decrease in organic traffic to the blog and the resulting lower search engine rankings.
There can even be situations when you may be engaged in the blogging industry for a longer period of time. After a specific period, like one or two years, the bloggers get confused about choosing the right topic.
Hence, “writer’s block” or procrastination is often encountered during blog creation. One of the major questions wondered by the bloggers is:
What should I write about now?
So before you start creating any content, you should figure out the blog topics for your business or niche. This detailed guide will help you brainstorm and choose the right topic for your blog posts.
In this article, you will come across the various tools, tips, and steps that can help you create your blogs. Choosing the right topic will only allow you to earn income from your blogs by attracting a larger target audience towards them.
So here are the various steps that can help you choose the right blog topic for your post. Following a step-by-step procedure is an organized way to know how to choose the right topic.
So let us see the complete workflow that can help you create a content plan for your business blog.
How to Find Blog Topics in 2023? Steps To Find Blog Post Ideas
Step 1: Determine your Blog Strategy
The primary step in choosing a blog topic for your post is to decide its strategy. A strategy will help you know the purpose and goal of your blog post.
With the help of such information, you can easily decide the topics for the blogs. So many different tasks can be performed in Step 1. Let us have a look at them.
Define the purpose of your blog
Bloggers should always define their purpose or objective when creating their blogs. Once they know the purpose, they can decide the content of their blogs.
To know the purpose of your blog creation process, you can ask yourself certain questions. These questions are:
- What is your main goal in creating blogs?
- What do you expect from your audience after they read your blog?
- Are you creating your blog to improve a particular area of your business? If yes, then which area do you want to improve?
- Will the blog help you enhance your business brand?
- Do you want to earn income from your blog?
- How will the blog creation process help you in the future?
- Are you creating a blog just to update the older content for the audience?
- Do you want to create blogs to develop a social relationship with the audience?
Once you know the answers to all such questions, you can consider the content of your blog according to your content strategy.
Hence, the major purposes of creating a blog may be to:
- Attract quality traffic
- Generate new leads
- Drive conversions
- Share information about a particular product or service and educate the users.
Whatever the purpose of your blog, it helps to determine the stage of blog creation at which you are. Let us say, you have just begun the process of blogging.
So, initially, your major purpose will be to share information with the audience through quality content. Later on, your objective may be to attract quality traffic or generate leads and drive conversions.
Hence your purpose of blog creation will let you know the stage at which you are. This, in turn, will allow you to better understand the topics that align with the purpose of your blog creation process.
Let us understand this with the help of certain research studies. According to a CMI report, 31% of B2B and B2C content marketers believe blogs are important in creating high-performing content.
They believe that this content will help them create awareness about their business or brand. Another piece of research was conducted by HubSpot.
This research showed how B2B business marketers who create blogs are likely to get 67% more leads as compared to those who don’t.
This article explains how choosing the right topics for your blog posts can help you with your marketing techniques. After knowing the purpose of your blog, you need to move on to the next step.
Determine your blog’s goal
The goal of your blog works as a pathway. By moving along this pathway, you can create content for your blog posts. The goal of your blog may be measured in terms of the revenue you earn from it.
If your goal is specific and measurable, you will better be able to determine the blog topic you should choose.
Say, for example, you could set up the blog goal as:
- increase the organic traffic by a certain percent
- get a certain percentage more leads in a certain period
- attract a certain percentage of the total addressable market (TAM)
After this, you can move on to the next step.
Understand your target audience
It is very important to conduct effective research about your target audience. Once you know the needs and requirements of your target audience, you can easily choose the topic of your blog posts.
The bloggers should opt for a topic that helps to clear the queries and satisfy the needs of their target audience. So you should always know what appeals to your audience and how you can present it to them in an optimized way.
Find content idea
After knowing your target audience, you should decide the content you will publish. This content should help provide value to your target audience and clear their queries.
When you decide on the content, you can create a mission statement for your blog. The mission statement will help you know the value that your content provides, its principles, and the content written to market your brand.
Besides the mission statement, the users may even choose different types of content strategies to determine their content. There are generally two types of content strategies: publications and libraries. Let us understand these strategies.
Under this type of content strategy, you can choose trending topics or the latest news in your industry or niche. Hence, publications cover all those topics that can become irrelevant in the future but are of great importance in the present.
Generally, this type of content is shared with the audience through email newsletters or social media. This is done so that the content reaches the audience at the right time without defeating its purpose.
Under this type of content strategy, the bloggers can cover evergreen content. The evergreen content can be in different forms, like how-to articles, best practices, detailed guides, step-by-step content, etc.
Generally, this type of content is shared with the audience organically. This means the audience may come across your blog or article through the search engines when they search for a particular topic.
You don’t have to choose between publications or libraries when deciding what your content will be about. Rather, a blogger can choose a certain percentage of both types of content according to their strategy.
For example, you may choose 80% of evergreen content or libraries and 20% of the latest news or publications.
So these are all the steps that will help you outline your blog strategy. Now you can move on to the second step.
Step 2: Determine the Major or Popular Blog Topics
In the second step, you will identify the major blog topics of your blog. This will help you get a rough idea of the editorial plan for your blogs. The various elements of this step that will assist you in identifying the core blog topics are as follows.
The process of topic clustering is a search engine optimization technique. Under this method, you will focus on the topics that can be helpful.
- Increase the search engine visibility of your content.
- Improve the architecture and framework of your website.
- Help Google discover related topics or content.
When you introduce topic clusters, you need to create a pillar page. Under the pillar page, the blogger can create content on a general topic. However, he or she is required to integrate high-volume keywords into the content.
At the same time, you can also create clusters of content. These types of content focus on long-tail keywords.
Now let us understand in detail how you can choose your pillar topics.
Choosing the pillar topics
While deciding the pillar topics, you can think about your products or services. This means you should examine your specific product or service and its applications. After this, you have to assess the challenges or problems of your audience.
Once you know the problems, you should decide whether your product can solve these problems or not. So, explain how the particular product or service can help your audience by solving their problems.
Once you do this, you can create your blog post on the particular problem facing your audience.
Let us understand this with an example. We assume that you create copywriting blogs. Not only this, but you have also created several tools and applications for copywriting.
These tools or applications will help your users with search engine optimization.
So you could base your pillar topics on SEO. Other topics that bloggers can choose are content marketing, content engagement, content management, etc.
Step 3: Expand the Blog Topic Ideas List
Now you know the major or pillar topic ideas for your blog posts. So now the blogger can extend their topic list. You can do this by researching a number of sources that will help you.
The different types through which you can expand your topic list are:
Since you are a content writer and a blogger, you may have a great deal of knowledge about your industry. The reason is obvious. When you choose a particular niche or topic for your blog posts, it means you know about it.
So, simply by brainstorming, you may discover certain topics. You do not need to immediately decide the name of the blog post.
Simply deciding its foundation or content at the beginning, is enough. The different types of topics that the bloggers brainstorm are as follows:
As the name suggests, these topics are related to the industry or niche in which you are creating your blog posts. Hence, the industry topic will help you decide your target audience.
You can decide on different industry topics by asking yourself certain questions.
- What are the controversial topics in your industry or niche?
- What is the most commonly discussed topic in your industry?
- What are the topics that the experts in your industry discuss?
- What are the latest news or trending topics in your niche?
Let us continue the above example of search engine optimization. In this case, you may choose industry-related topics like search engine optimization, content optimization, or choosing the right keywords for search engines.
Product or service related topics
If you have a blog website to enhance your brand, then you may choose products and services-related topics. This will help you attract an audience to your brand and generate leads.
When you create blogs on product or service related topics, the audience can learn more about your particular product or service. This, in turn, will increase your sales.
The different questions that can help you discover product or service related topics are:
- How will the target audience search for your product or service?
- Who are your competitors, and what are their product marketing strategies?
- What are the popular services or products in your niche?
If we consider the above example, then here we can explain the particular applications or software related to search engine optimization that the user has created.
With the help of your blog, you have to provide value to your audience. If you can provide value to your audience and clear their queries through effective information, then they are likely to return to your blogs all over again.
So if you choose problem related topics, then you can attract people.
There are different questions that you may ask to find out what the problem related topics.
- What are the major problems that the audience in your industry or niche suffers from?
- What are the methods through which you can solve your audience’s problems?
- What is the major goal or purpose of the audience behind solving the problem?
In the example related to search engine optimization given here, you can consider several problems facing your audience in this industry.
This means you could create blog posts on helping the audience drive traffic to their content, make their content search engine optimized, etc.
Once you are done brainstorming different ideas for your blog posts, you can research the keywords used by your competitors. This is another tip that can help you expand your blog’s topic list. Let us know about this in detail.
Search for your competitors’ keywords
Once you have chosen a broad topic list, you can research the keywords that your competitors use. This will help you cover and have a look at the different topics in your industry.
For this, you need to keep an eye on both your indirect and direct competitors. You can search for the keywords of your competitors by assessing their categories of blogs.
First of all, you need to open the blogs of your competitors. From here, you can check out the general categories under which your competitors have created their blogs.
Make sure to filter the categories and check the most prevalent categories. This will help you know the pillar topics of your competitors.
Now you need to conduct effective keyword research. You can do this by using keyword research tools like Organic Research, Keyword Gap, Semrush, etc.
These tools will help you check the keywords of your competitors. You could check the keywords for the entire website. This means you need to get the keywords for your competitor’s domain.
On the other hand, you could also check the keywords for a particular blog section. This means you are analyzing the keywords for a particular subdomain of your competitor.
After getting the list of all the keywords, you can collect the most suitable ones. This will help you choose the topics related to the keyword on which you could base your posts.
Step 4: Filtering and Grouping, Keyword Research
By now, the bloggers must have a list of the topics and keywords that they have searched for in the above steps. So here comes the time when you have to filter all the right topics and group them.
Filtering the keywords
Now you need to filter the keywords to get the best search results for your blog topics. The bloggers can filter the keywords based on the high search volume of the keyword and the keyword difficulty score.
First of all, let us understand the meaning of both of these elements of a keyword. The keyword search term volume refers to the number of times a particular keyword is searched by the target audience.
This means a keyword is better if it has been searched for more times by the audience. So you should opt for a keyword that has a higher search volume.
On the other hand, the keyword difficulty score shows the competitive nature of the particular keyword. So if the keyword has a lower difficulty score, this means that it is less competitive. You should always choose a keyword that has a lower keyword difficulty score.
Practically, finding a keyword by considering both elements is a difficult task. The reason behind this is that if you choose a keyword that has a higher search volume, then it will also be used more by people.
Hence its keyword difficulty score or its competitive nature will also increase.
Grouping the keywords
After filtering the keywords, you will be left with the most popular keywords. Now the blogger needs to group these keywords into different topic categories.
For this, you need to place the keywords into different pillar topics. There can be situations where two or more keywords relate to a particular blog post topic. In such a case, you could replace them with either of the ones.
It is also important to remember that you should not think about the major headline or topic that you are going to frame while mapping the keywords.
Your only goal should be to get a rough idea of the blog post topic on which you will create your articles.
Step 5: Decide the Potential Headlines
Now you have the blog posts on which you will create content. So, it is time to choose the potential headlines for your posts. Choosing the right potential headline will help you earn high organic rankings.
A headline that helps match the search intent of the users is most effective. The headline should also be able to provide an insight into the content to the users.
When you know the search intent or the phrases for which the users will search on the web, you can create attractive headlines with the right format.
Here are certain tips that will help you decide the potential headlines of your blog post topics.
According to the search intent
The user may search for a blog topic based on four categories. These are:
When the users search for informational content, they may look for tutorials, how-to guides, lengthy content, etc. Generally, this search phrase or sentence consists of several words like ‘how, who, when, why,’ etc.
Say, for example, that the users may search for “how to create a blog through a step by step procedure,” “what are the qualifications to become a professor” and “how to research for blog topics.” Not only this, but this guide itself is an informational blog.
A commercial search includes a situation where the user wants to purchase a particular product or service. Due to this, he or she investigates different options and elements of the particular product or service.
When the users look out for commercial searches, they may use several keywords, like ‘reviews, best cheapest, price comparison,’ etc. Hence, the commercial search shows that the user is at the consideration phase.
This means he or she wants to learn more about the advantages and disadvantages of the product or service. So your content on a commercial topic can serve as a great factor for the user to purchase a particular product or service.
As the name suggests, a navigational search tells how the user is looking for a particular website or web page. This means that he or she wants to find a certain brand’s online presence.
For this, the user generally types the name of the service, product, or brand. The navigational search also includes the consideration phase.
This is because, when your user looks for the website of a particular brand, product, or service, he or she wants to know more about it.
Hence, you could explain in detail the particular product, brand, or service in your navigational content, along with its location or web address.
In a transactional search, the user is probably purchasing something. So, this search would have phrases like ‘coupon, purchase, price, buy, offers, discount’ and so on.
Say, for example, you want to purchase the premium plan of the editing software Grammarly. So you would search for the Grammarly Premium Plan.
Hence, the transactional search shows the decision phase. This means the user has already decided to purchase a certain product or service.
Now you can decide the potential headlines for your blog posts, but it is very important to align your headline with the searchers’ intent. This is because even If you choose an intriguing headline, it is of no use if the people cannot locate it.
While the users search, they expect to find the information in a proper format. If you are unable to provide them with the information in a proper format, then you may lose your audience.
The headline of your blog is very critical to its success. According to a report by the copywriter Teds Nicholas, approximately 73% of consumer’s purchasing decisions are made based on the headline.
So if you can craft a catchy headline, then this is likely to increase your conversion rate. Another importance of the headline lies in the fact that search engine optimization also starts from the headline.
So you can place certain long-tail keywords in your headline according to the search intent.
These are some steps that can help you choose the topics for your blog posts. So if you follow them in the right manner, then you are likely to decide easily about the blog topics that you can create in the future.
If you create news-oriented content, then you can choose your blog topics as per the latest news related to your industry. On the other hand, creating evergreen content requires you to have a content strategy.
This strategy, explained in the above-mentioned steps, will help you choose the topics of your blogs in the most efficient manner. However, it is always advised to support your evergreen content with the latest topics to increase your online visibility.
Tips and Tricks to Find Blog Ideas
Now let us have a look at the various tips and techniques that allow the users to easily search for their future blog topics.
1. Spy on competitors: popular blogs
It is always a good idea to be aware of the techniques and strategies of your competitors. You can go through the successful blog topics of your competitors. This will help you get an idea of the topics that are liked by the audience.
However, it is advised not to copy every blog of your competitor. On the other hand, you can only get influenced by the topics of your competitors and get an idea from them.
2. Use Google alerts
The users should make use of the relevant keywords in their niche to set up Google Alerts. These alerts will notify them whenever content in their niche is searched for across the web on Google.
You may be notified through your feed or an email either instantly, daily, or weekly. These alerts will help you whenever you need to choose a new topic for your content.
3. Assess the performance of your blogs
Whenever you post a blog, you should not sit peacefully. The next step is to consistently measure the impact or performance of your content.
One of the best ways to measure the performance of blogs is by analyzing the traffic that visits them. If your blog receives high traffic, then it is a success.
On the other hand, lower traffic could mean that there is some problem with your blog. So assessing the impact of your blog content can help you know whether you have to continue in the same type of niche or not.
For example, you create blogs about traveling. However, your blogs are not able to attract higher traffic even after you have tried every strategy and technique.
This means that this specific niche in the travel industry in which you are creating blogs is not profitable. As a result, you should shift your blog topics to a new niche in your travel industry.
4. TED talks
One of the best places to find topics relevant to your niche or industry is to watch Ted talks. Generally, the Ted talks present a plethora of topics across different industries.
So there can be a chance if you get inspired or get an idea from these Ted Talk presentations.
5. Blog comments: Read the conversations of your audience
As mentioned above, you should research your target audience before deciding the topics. To better understand the requirements of the target audience, you can have a look at the online conversations of your audience.
This will help you know the topics in which your audience is interested. However, another method is to have a look at the conversations in the blog comments section to know the problems of the audience.
Once you identify the problems of the audience, you can provide solutions to them in your blog posts. This will also enhance the traffic to your website.
One of the best methods to get more ideas for new blog topics is to ask your target audience. For this, you could send a survey to your existing subscribers. This will help you know what your existing readers are expecting from your blogs.
However, generally, the readers may ignore your survey in the first instance. So you need to provide them with an incentive along with the survey. Such an incentive would be a certificate, a gift, or a chance to win a prize.
Besides sending the surveys, the bloggers may even conduct polls. They can conduct polls on their social media handles like Instagram, Facebook, Twitter, etc.
When they post a poll on the story of any social media platform, the audience is likely to vote on it. Instagram polls are an efficient way to get answers from your audience based on the choice of two blog posts.
7. HubSpot social monitoring streams
This technique can be used by all the people who are HubSpot users. These users can know the keyword mentions on different social streams, like Twitter. The keyword mentions are done by the target audience in their respective niches.
There can be situations when your audience may ask questions about your industry or niche through mentions. So these social streams can be useful in letting you know about all these questions.
However, if you do not use HubSpot, then you can also try out Hootsuite to enable keyword monitoring.
8. Non Internet publications
As we all know, there has been a decline in print journalism. However, many people are still loyal to the magazine and newspaper industries. To prove this, research was conducted by Statistica.
According to this report, the people of the US spend an average of 21.7 minutes reading the newspaper on a single day. Not only this, but these people also spend around $44 on the consumption of newspapers annually.
Various publications like the Chicago Tribune or USA TODAY are quite famous. If you are a blogger, then you can resort to these non-internet publications to find ideas for blog topics.
These new publications are sure to provide you with some unique content ideas. Besides the newspapers, you can resort to other magazines that can provide you with ideas and topics for your blog posts.
Some famous magazines include Shine, Eating Well, Women’s Health, Men’s Health, Yoga, and so on. If you do not like reading magazines, then you could just go through the headlines of the blogs mentioned in them. This will provide you with great ideas.
But if you do not get ideas, even with the content written on the magazine pages, you should not give up. The bloggers should simply flip through the magazine pages. They may get ideas from the attractive pictures in the magazine.
But make sure that whichever topic you choose aligns with your audience. This is because, 99% of the time, the topics you choose from non-internet publications may not be suitable for your audience.
9. Converse with customer service
This step can be useful when you create blogs to enhance your brand or business. In such a case, you may be creating blogs to promote your products or services.
So, the blogger should talk with the customer service or sales team. These people can help you to know about the queries and problems of the target audience in a better way.
Once you know the problems you were unaware of earlier, you can resolve them through your blog posts.
10. Blog subscriptions
Since you are a blogger, you may know other influencers or reputed bloggers in your industry. You may also be going through their blog posts regularly.
So why not make use of these blog subscriptions? This can help you know your next topic from the latest and greatest posts of other influencers. The blogger may get ideas from any of their opinions or even criticize their works.
11. Kindle books
Another source to find new blog post ideas is Kindle books. There are a plethora of Kindle books published online. However, this is also a disadvantage in terms of finding the right topics for you.
However, if you dig deep into your niche, you may get better ideas for blog post topics.
Before you take up ideas from Kindle books, you need to conduct the following steps.
What are Kindle books?
Before searching through the Kindle books, you should know what these books are. Many experts publish their works in the form of Kindle books. They conduct extensive research, brainstorm, and then create their books in a certain format.
So as a blogger, you can reap the benefits of this content. You may find a Kindle book on your niche written by an expert. This will help you get access to a vast knowledge base and create robust blog posts.
The Kindle Books also consist of some unique and useful ideas that can help you stand apart from your competitors. At the same time, there are Kindle books that are quite vague.
So before choosing a Kindle book, you should see if the author is trusted and popular.
Review the books
The best way to gain ideas from any Kindle book is to preview its initial few pages. Aside from that, bloggers can view the Kindle Book’s table of contents. If you think the book is suitable for your content, then you can purchase it.
However, you can even get ideas from the book without purchasing it. To get ideas from a Kindle book without buying it, perform the following steps.
Step 1: Open Amazon.com. On this platform, you can search for your main topic in the search box. However, make sure that the topic for which you search is quite narrow.
Let us say you search for internet marketing. But internet marketing is an extensive topic. So, you can focus on a particular topic in this niche, like email marketing.
Step 2: Now you can choose any of the books that come on the search engine result page related to your niche. Once you select any book, you will be taken to the product page for this book.
Step 3: Now you can preview the book. Do this by seeing its images or reading its table of contents.
Step 4: Gain ideas from the book by reading its preview pages and table of contents. However, make sure that you do not use the exact same words and thoughts as someone else. This will lead to plagiarism. You can only get ideas from the topic of your blog post.
12. Trending topics
You could even search for trending topics in your niche. Trending topics relate to the latest news or any updates in your industry.
However, the content on trending topics becomes obsolete after a certain period. This will help increase the chances of getting shares and clicks for your blogs.
13. High performing blogs
Besides looking for ideas on other platforms, you should check up on your own blog website. This means you can get statistics or figures related to the different blogs on your website.
This will help you know the highest-performing blog posts. These blog posts are liked by the target audience and hence have more traffic. So why not take this context and twist it to create a new post.
However, as we all know, you cannot just duplicate the content. But you can provide detailed information on the same topic or update the information on that topic. The new blog post is also likely to be successful because people earlier liked it.
14. Assessing the demand-supply level
When you get an idea for a blog post topic, you should assess its demand-supply level. Assessing the demand-supply level of any topic will help you determine its profitability. When you observe the demand and supply levels of a particular topic, there can be different situations.
In the first case, the demand for a particular topic may be high on the web as compared to its supply. This means your target audience wants to read the blogs on this particular topic or niche.
However, due to a lack of supply, such topics are difficult to find on the internet. So you can balance the supply by creating a blog on this particular topic.
When you create the blogs, the readers will read them with enthusiasm, and hence, you can earn more traffic. In another case, the supply of the particular topic may be greater than its demand.
This means the bloggers are creating the topics in this niche. However, due to the low supply, the audience is not willing to read these blogs.
In such a case, you should avoid creating content on this particular topic. Even if you create content on this topic, it will lie unheeded in any one corner of the web.
15. LinkedIn groups
Since you are a blogger, you may have a LinkedIn account. Through this LinkedIn account, people generally join several communities and groups.
These groups consist of likewise people who share their information and knowledge on a particular topic. When you enter the LinkedIn groups, people may ask several questions. Some of these questions could be:
How should I attract more traffic to my blogs?
What are the best search engine optimization tools?
What is email marketing?
Besides these, there can be a plethora of other questions in your niche. You could pick up any such question and create a blog post on it. This will help you to clear the queries of the people and gain a regular audience.
16. Attend events and marketing conferences
As a blogger, you can also receive certain ideas for your blog post by socializing with others. So you should mingle with other people in your industry to get ideas from them.
Research by the convention industry shows how more than 200 million people in the USA attend different events, conferences, business meetings, and exhibitions each year.
Attending several seminars, conferences, workshops, or meetings in your specific niche could help you gain your creative fluids back.
In these social meetings, you are likely to connect with numerous other people related to your industry. Talking with them could provide you with new ideas about the recent updates in your industry or the queries of the people on certain topics.
Hence, you should make sure to always take paper and a pen with you. This will help you jot down your ideas during the particular conference or session.
Besides the tips and techniques, you should also know the different tools that can allow you to research your blog topics. Let us have a look at these tools.
Google is one of the best tools to search for new blog topics. The audience searches for content on this tool and gets answers to their questions.
Hence, you can use this tool to get a variety of content from different sources. The type of content will help you brainstorm blog topics.
Say, for example, you search for email marketing on Google. You can find a variety of posts related to email marketing from different sources. You can choose the blog topics of these new sources and get an idea from them.
Answer The Public
Selecting the appropriate topic entails choosing a subject that the target audience searches for on search engines. But how can you know what phrases or sentences your audience searches for on the web?
The tool, Answer the Public, can help you know so. All you need to do is give the tool a phrase or keyword related to your niche. In return, the tool will help you know the most popular Bing and Google searches related to that term in a particular location.
You can check out the results on the data tab. Here, several questions are created using the words ‘how, who, when, where,’ etc. These questions are specific to your industry or the keyboard.
Let us understand this with an example. We assume that you are creating a blog about podcasting. So you use Answer The Public to search for topic ideas. The keyword that you provide to the tool is ‘podcasting’.
In return, you will get certain questions that you can use as your topics. These questions may include:
How can podcasts help you sleep?
How do I create a podcast?
How can a podcast help you earn income?
How can you attract an audience to your podcast?
Exploding Topics is another tool that can help you look out for trends. The topic enables individuals to evaluate a variety of online mentions, searches, and conversations.
As the name suggests, the tool helps you search for ‘exploding topics’. Then it sends a list of these topics to the users every week. These topics are not used by many bloggers.
So you have a chance to create content in a less competitive niche. This provides a better possibility for your post to rank on the search engine result pages (SERP).
Twitter is another platform where bloggers can search for relevant hashtags. These hashtags can provide them with new blog topic ideas.
Moreover, if you conduct focused research on the platform, you can see the questions that are being asked in your specific niche.
To conduct effective research on Twitter, you can use tools like BuzzSumo. BuzzSumo will help you assess the content of Twitter to get backlink opportunities and create more topic ideas.
Hence, these are some of the tools that will help you search for your blog posts according to the researchers’ intent and keywords.
Find blog post topic ideas !
Thus, creating a blog and finding new topics to write about can be a tiring process. However, this article will help you avoid ‘writer’s block’ and tell you the various content marketing hacks to attract clients and retain them.
If you can implement some of the tips and strategies mentioned in this post, then you can find some engaging blog topic fresh ideas and also popular ones.
As long as you can engage your audience with your content, you will receive social shares and have a high engagement rate. So it is important to be consistent in creating your blogs.
Creating a content editorial calendar helps you be regular in choosing blog topics and posting them. However, it is not necessary that you receive blog post ideas only online.
You may socialize with different bloggers, competitors, and even your target audience to receive blog post ideas. Once you receive such ideas, make sure to create quality content around them.
Also, the blogger should focus on choosing an interesting name or headline for their blog post. If the target audience does not like your blog post title, they may not open it.