In this digital age, numerous people create blogs to share information with their audience. You may create blogs for various purposes.
- Firstly, individuals may want to pursue their passion for writing by creating blogs.
- Secondly, they may write blogs as a reflection of their business. Such blogs help users let their audience know about their business and its policies.
- Thirdly, the users may create blogs to broaden their audience base.
But how can different bloggers generate greater traffic to their blogs? Some tips and ways to drive more traffic to their blogs.
Let us have a look at these strategies to increase your blog traffic.
How To Increase Blog Traffic in 2023? Drive Traffic To Your Blog
1. Focus on your Blog Content
The content is the soul of any blog. It determines the blog traffic that visits your website. By adhering to the saying “content is king”, you can create better content.
But creating better content does not only mean creating good blogs; it also means being strategic with your content marketing strategy.
Before creating your content on your blog, you should keep your target audience in mind. Then you should create your content in a way that helps to solve the doubts of your target audience related to a particular topic.
Besides this, the bloggers should also focus on the type of content they create for their blogs. Generally, you should aim to create evergreen content.
Evergreen content includes information that is not affected by time and can live forever on the web.
For example, if you create content related to the award functions of a particular year, your blog will not be useful in the next year. But if you base your blog on a particular movie, it will be useful without getting affected by time.
2. Catchy Headline
Once your content is created, you should find a catchy headline for it. The headline or your blog post title determines whether the audience will view it or simply ignore it.
A compelling headline will force your viewers to have a look at your blog, even if the content of the blog is not so great. However, a dull headline with a greater piece of content will be of no use. This is because the audience will not like to view your blogs in this case.
You should also create a newsletter for your blogs. A newsletter helps you promote your best blogs and drive traffic toward them. To attract more traffic to your blogs, you can gather emails from your target audience.
These emails will help you engage with your target audience and remind them whenever a new blog is posted on your website.
3. Conduct Keyword Research
Keywords are the specific phrases or words that the target audience searches for before looking for any type of content. You should incorporate a good number of keywords in your blogs that have greater importance.
This will help your blog rank in the Google search engine pages and, hence, attract greater traffic. For this, users should conduct keyword research.
Effective keyword research will help you determine the keywords related to the topic of your blog or its niche. There are different keyword research tools available on the web, like Ahrefs or Semrush.
These tools can help you determine the monthly searches for a particular keyword. You can also know the ranking for different keywords on such tools.
Once your keyword research is over, you can know the different keywords that you have to integrate with your blogs. But integrating the keywords into your blogs in the right manner is essential.
You should naturally incorporate these keywords into your blogs. These keywords should not modify the message of your content.
Moreover, you should also know the places where you have to use such keywords. These places can include the title of your blog, the meta description, headers, and body.
Hence, using on-page and off-page SEO strategies to optimize your blog posts can help your blog rank on search engine result pages. To improve the ranking of your blog, you should also integrate the keyword into the URL of your blog.
4. Update your Content
In this fast-moving world, the dynamic environment constantly poses changes in the different sectors of the economy. So the bloggers should also make sure to align their content with the changes in the environment. They need to update their existing content regularly.
The Bloggers should follow the saying, “quality over quantity.” Hence, instead of creating new blogs every day, they should aim at updating their existing blogs.
For example, you may have created a blog on the topic of “best photo management software.” In this blog, you explained the different applications that can help users manage their photos.
However, after a month or so, one of the applications that you had explained changed its policies. So you should update your blog by writing the updated policies of the particular application in it.
This will ensure that traffic keeps visiting your blog because it is up-to-date.
5. Add Pictures in your Blogs
Images or pictures create a visual impact on the minds of your target audience. Along with written content in your blogs, you can also add images in it.
These images are likely to grab the attention of the audience and spread your message in a more intriguing way.
However, choosing the right image is a crucial task. The images should be directly related to the content of your blogs. They should work as a supplement to the information on your blog.
Moreover, the size of the images is also important while selecting them. In the event that the size of the image is too large, your blog’s loading time will increase.
Generally, the target audience does not like to visit blogs that have a greater loading time. So you should use images with an ideal size that does not affect the loading time of your blog.
6. Social Sharing
At the end of each blog, the bloggers should ask their audience to share their blogs. This will help you attract greater traffic to your blogs.
Besides your audience, you should also share your blogs on your Twitter, Instagram, Facebook, and other social media handles.
Sharing blogs not only helps you increase traffic, but it also has an effect on search engine algorithms. The search engine tends to regard your blog as more popular if it has a greater number of shares.
7. Engage with your Audience
The bloggers can engage with their audience in the blogs through the comments section. This helps encourage return visits to your blogs.
The reason behind this is that their users may return to your blogs to check the discussions in the comment section. Moreover, the search engines also highly regard posts that have an engaging comment section.
8. Focus on Creating Long-Form Content for your Blog
If you want to get more traffic to blog posts and shared more, writing long-form content can be a great way to do it. That’s because studies show that content with lots of words has a better chance of coming up in search engine results than short posts.
Long-form content is deep and covers one topic from all angles, making it more likely to satisfy readers who come across it and make them more likely to share it or link to it.
Writing longer posts also increases the time people spend on your post, which is another factor that search engines take into account when ranking websites.
9. Get Email Addresses
If you have a blog, you should always try to get your visitors’ email addresses. You can do this by setting up a sign-up form or call-to-action that clearly states the benefits of joining the list.
For example, explain what sort of amazing resources and skills they’ll get when they become a subscriber. Once you have captured the email addresses, you can use an email marketing tool like GetResponse to send newsletters each time a new post is added to your blog.
This way, people will be made aware of your content and it will result in more visits and shares.
10. Optimize for Mobile
It’s important to make sure your blog looks good when people look at it on their phones. More than 70% of people who read blogs use their phone, so you need to make sure that your blog works well with phones.
Luckily, there are lots of tools now that can help you make sure your blog looks great on all devices.
To make sure that your blog looks great on all types of devices, use WordPress editor Gutenberg or an app like Elementor. These tools provide mobile previews so you can make sure everything looks good.
You should also install Google Search Console to get helpful tips about how to make your site easier to use and more search engine friendly.
11. Convert Visitors into Subscribers
Converting visitors into subscribers is really important because it adds more people to your blog. New readers can keep coming in and old readers will come back, which will help increase your overall traffic.
To do this, there are some methods you can use.
For example, you can have a subscription box that visitors can fill out with their information and sign up for your blog updates.
Email marketing is a great way for bloggers to get more people looking at their content. It does take some effort to learn how to do it well, though.
For example, Jetpack can send out an email newsletter every time you post something new.
Convertkit is even better: you can choose which posts are sent and add extra offers to try to get money from your readers. Email marketing takes some time to learn, but it’s worth the effort!
Email marketing is an often overlooked way of bringing visitors to your blog. All you need to do is put a form on your website so people can sign up, and then you can send them messages in the right sequence.
You can also use extra strategies including segmenting and automation to get the most impact. Combining email with push notifications can really help your site’s traffic.
Push Notifications are a way to let your visitors know when you have a new blog post. You can set them up with services like PushEngage, and once someone subscribes, you can send messages that update them about new posts.
It’s just like email marketing, where you can add people to sequences so they get more information.
12. Use Slideshare to Drive Traffic
SlideShare is an online platform where you can upload and share PowerPoint presentations. It can be a great way to get lots of people to visit your blog.
Just post interesting and useful presentations, and you could see the traffic increase.
Step 1: Create Slideshare Presentation
To make a SlideShare, start by picking one of your blog posts as your topic. For example, if your post is about losing weight, you can create a SlideShare about the same thing. When writing it, use an informative tone to explain everything step-by-step.
- Creating an effective presentation requires careful planning and research.
- Creating a presentation by yourself is the most cost-effective method, but it may take more time than using a template or having an expert design your presentation.
- Using a PowerPoint template can save you time and ensure that your presentation has a visually appealing design.
- Hiring an expert designer can guarantee a professional, eye-catching presentation in a shorter amount of time.
- Good organization and clear messaging are key to creating an intriguing and informative presentation
Step 2: Pick the Right Pictures
The second step when creating a presentation is to pick the right pictures. Make sure you use lovely images that will help get your point across.
If you’re unsure of how to find free pictures, there are lots of resources available. You just have to be careful to make sure they follow the Creative Commons licence so you don’t break any copyright laws.
Step 3: Publish
Once you’ve finished creating your slideshow, it’s time to make it public by clicking the publish button. After you finish publishing, it’s time to share your presentation with the world so more people can discover it.
Share it on social media and other channels to make sure as many people as possible find out about your work.
13. Use Twitter
Twitter is a great tool to help your posts become popular. However, it isn’t as straightforward as you may think. In order to use Twitter successfully for marketing, you first need to understand the concept of being “social”.
That means learning why people act how they do online and how to attract attention to your blog from Twitter.
Once you learn these steps, you will be an expert at driving traffic from Twitter.
- Take the time to update your Twitter profile with an avatar, bio, and header image.
- Aim to post 6-7 times daily and take advantage of tools such as SocialPilot to schedule tweets in advance.
- Follow other bloggers and retweet relevant and interesting posts.
- Use analytics tools to find trending topics so you can stay on top of the conversation.
- Add images or better yet, gifs/videos when sharing your blog posts.
- Use hashtags (#) when posting tweets to get the right audience to see your content.
- Write informative posts that are true to your tone and style.
14. Use FaceBook
Facebook is a great way to get traffic to your blog or website. First, you will need to create a fan page and add Facebook pixels. This gives readers the opportunity to connect with your brand on Facebook.
When you post something on the platform, your followers can see it and you have the potential for your post to reach a lot of people. However, it’s not as easy as it used to be to get organic traffic from Facebook.
You need to make sure your content is interesting and engaging so that people like, comment, or share it. Tools like PostPlanner can help you make sure you are consistently publishing good content.
Facebook is a great way to get traffic for your blog, but it can be a challenge since there’s a lot of competition in the News Feed. An easy way to reach more people is by using Retargeted Pixels, which is a tool that helps with promoting posts on Facebook.
Doing this can increase your page’s overall reach and will save you time from testing all kinds of tricks that won’t work.
Facebook has different kinds of ads you can use on your blog. Boosting posts is the simplest one – just click “Boost Post” at the bottom of your post and select who to show it to.
You can retarget people who have already visited your blog by setting up a pixel on there, so Facebook knows who to show the ad to.
Research by Hubspot shows the importance of businesses that create blogs. This research shows how these businesses are likely to earn 55% more traffic. By following the above-mentioned tips, you can also always attract a larger target audience to your blogs.