Many people have an interest in sports. They may like to play sports, watch sports, or talk about them. But some individuals also like to write about sports world.

They not only share their opinions and thoughts about sports with their family and friends but also with the likewise people out there on the web. This is possible with the help of the internet.

You can create great content on your new sports blog and get in touch with likewise people by sharing your knowledge with them. Even if you are not a professional sports writer, creating a sports blog will help you gain an audience.

When you make your website and blog, you can choose from a ton of topics to write about. The bloggers may write about:

  • favorite players
  • performances of different clubs and themes
  • stats of different players
  • sports equipment
  • different sports games

There is great success in the sports industry. The sponsorship of sports has seen a rise of 3.9% to $18.7 billion. These figures are enough to incentivize the writers who have an interest in the sports niche to create their sports blogs.

However, it is not enough to be passionate about a particular sport category. To create a sports blog, there are a lot of intricacies. You not only have to write your content but also market it.

The content marketing strategy will help you attract new readers to your great sports blog while keeping the existing ones. Many people may jump into this career without a proper plan.

They may not have researched the process of creating the blog and they face different challenges and obstacles. It is for this reason that you should conduct effective research and know the process for creating a successful sports blog.

The individuals do not need to pursue a formal education or degree to write their sports blogs. They need to have a plan. This guide will serve as a pathway for you. By walking on this pathway, you can easily create your sports blog and promote it to the audience.

Before you can learn how to make a sports blog, you need to know why you want to make one?


Why should you create a Sports Blog?

Once you know the reason for creating the sports blogs, you will have a clear understanding of your objectives and goals. The reason serves as an incentive for the bloggers to write their sports blogs in the long run.

In the absence of a reason, you might get bored or not consistently create the blogs. There can be different reasons for people to start a sports blog. Some may do it for the sole purpose of earning income.

On the other hand, others may want to do it to satisfy their passion and share their knowledge of sports with other people. So it is very important to recognize your purpose or objective in creating a sports blog website.

Let us have a look at some of the purposes for which the individuals create their sports blogs.

  • Share your Viewpoints

Some people have the habit of talking about sports whenever they sit with their friends and family. In such cases, it is a good idea for these people to start their sports blogs.

With the help of these sports blogs, you can share your viewpoints and opinions about the different sports niches with the audience. These categories or niches may include the different themes of sports, recent games, matches, etc.

  • Enhance your Resume

When you create sports blogs, you can earn various employment opportunities. The sports blogging profession can enhance your resume and serve as a portfolio for you. When you go out for interview opportunities, you may show different sports articles and blogs to the company. 

  •  Build a Relationship

When you create sports blogs, you connect with a target audience. Since this target audience includes people with likewise held thoughts and opinions, they will resonate with your sports blogs.

With the help of high-quality sports blogs, you can win the trust and confidence of your audience. Hence, sports blogs can help you develop a relationship and connect with the audience. 

  • Improve your Writing Skills

Creating sports blogs requires you to write about the different categories of sports. When you create blogs consistently, you can improve your writing skills.

A blog is the sole medium that helps you connect with your audience. Blogging also requires individuals to make use of various writing applications and tools. These applications can also help you improve your writing skills.

  • Receive Free Tickets

When you become a sports blogger, many influential people may also see your blogs. Sports blogging comes with additional perks. One of these perks includes getting free tickets to various sporting events. So, the individuals may create a sports blog to reap the benefits of all such perks.

  • Make Money from Sports Blogging

One of the most common purposes for creating a sports blog is to make money from your blog. You can monetize your blog when traffic visits it. However, the income that you want from your sports blog depends upon the traffic that visits it.

There are a number of monetization strategies that you can apply to your blog. Some of the monetization methods to earn income from your sports blogs are as follows:

1. Deal in digital products

If you have a sports blog, you can also sell digital products on your blog. Digital products include downloadable guides, PDFs, webinars, etc. All these products should relate to the sports niche of your new blog.

This is because the target audience of your sports blog includes people who like sports. So these people are likely to purchase your digital products related to sports. 

2. Affiliate marketing

With the help of affiliate marketing, you can promote the sports goods and services of other brands and companies. When you promote sports goods, you earn a commission from your sports blog.

To promote the different sports-related products, the bloggers place affiliate links in their blogs. These affiliate links direct the traffic from the websites of the sports bloggers to the websites of the particular products or services.

If the visitors of the sports bloggers make any purchase with the help of this affiliate link, the bloggers receive commission. They can receive up to 20% commission with the help of the sports affiliate blogs.

Affiliate Marketing

Different sports affiliate programs that you can use to monetize your sports blogs are as follows:

  • BPI sports

BPI Sports is a brand in the bodybuilding niche. This brand provides many personal care products and supplements for men and women. With the help of these commodities, men and women can practice fitness.

Not only this, but the site also provides products like gym bags, headbands, etc. that can help fitness enthusiasts. So you can suggest this popular brand to your target audience, which relates to gym enthusiasts and fitness freaks.

The affiliate marketers receive a 30% discount on this website. They also receive a gift box that consists of accessories along with early access to the brand’s products of the brand.

Besides this, if your target audience makes a successful purchase with the help of your affiliate link, you will receive a commission. The rate of commission is 10 percent per sale. The cookie duration of the affiliate program for this brand is 60 days.

  • Fanatics

Fanatics is another company that is one of the largest online retailers of sports goods all over the globe. However, due to this reason, getting approved for the affiliate program of the company is a daunting process.

The company is very selective about the affiliates that work with them. But once you are approved, you can get access to a number of products to promote.

The platform provides more than 500,000 professional sports products. People here sell licensed NHS, NFL, MLB, NBA, and other types of accessories and apparel.

The sports bloggers can also promote the licensed products of international soccer clubs, college sports, and esports themes on this platform. Once you promote the product, your visitors may purchase it.

The affiliates can receive up to 10% commission based on their traffic from this affiliate program. So if you have a sports blog, then joining the affiliate program of Fanatics can be a great way to earn income. The cookie duration of the affiliate program for this brand is 7 days.

  • Fitbit

Fitbit is a well-known fitness brand that makes some of the best activity trackers and other fitness-related products. The smartwatches of this brand provide fitness levels for people and help them create a healthy lifestyle.

Once you promote the products of this brand, you can easily make incomes. The reason behind this is the high credibility and reputation of this brand. 

Due to this, people do not think twice before purchasing the creative assets of Fitbit. So if you have a love for sports, then you should use the affiliate program of Fitbit.

The rate of commission starts at 3%. But if your website has greater traffic,  you can even earn great commissions. To know more about the affiliate program of the brand, you can contact its support team. The cookie duration of the Fitbit affiliate program is 15 days.

  • Jump Sport Fitness

As the name suggests, Jump Sport Fitness is a brand that is ideally meant for fitness enthusiasts. Generally, gym freaks and fitness enthusiasts like trampolines.

According to research, consistent use of a trampoline can improve people’s trunk strength and running speed. It is for this reason that fitness freaks like to purchase this equipment.

Jump Sport Fitness provides a number of premium trampolines to people. These trampolines are built for people of different ages and weights. So, you can promote the products of Jump Sport and Fitness to your target audience that relate to the sports and fitness niche.

The rate of commission that the affiliate marketers can receive from this affiliate program is 8% on first and repeat purchases. The cookie duration of Jump Sport Fitness is 30 days.

  • Online Sports

Since 1995, the company has dealt with online sports products. Due to this, it is one of the oldest brands selling products related to sports online.

Besides this, online sports is also one of the largest companies dealing in sports apparel and accessories. You can choose the brand to promote from more than 150,000 items.

The rate of commission for the affiliate program of this company is 10% per sale. The average order size for the products of Online Sports is $125.

Hence, such figures increase the profitability of the affiliate program of their brand. The cookie duration of the affiliate program is 60 days.

So these are some of the sports-related affiliate marketing programs that you can consider for your sports blogs. When you provide the products and services to your audience along with the written content, they are likely to become more interested in your sports blogs.

Hence, affiliate marketing is a profitable and interesting way to attract the attention of your readers. 

3. Advertisements

Placing advertisements on your affiliate blogs is another method to make income from them. When you place banner ads on your sports blogs, you do not need your products to sell.

But you can choose the products of other companies and brands related to the sports niche. The income earned from advertisements depends upon the traffic they attract to your blogs. The more traffic your sports blogs attract, the better the advertisements perform.

One of the best tools that can help you earn income with the help of advertisements is Google AdSense. Google AdSense is an advertising program that has been around since 2003.

It is one of the most popular advertisement networks for bloggers out there on the web. Besides Google AdSense, other programs that can help you monetize your website with the help of advertisements are as follows:

4. Email marketing

Some of the top marketers use this method of monetization for their sports blogs. With the help of email marketing, you can receive two benefits.

First of all, the bloggers can attract more visitors to their sports blogs. Secondly, they can earn more income with the help of more traffic. Email marketing can help you share regular updates about your sports blog with your email subscribers. 

Personal branding: With the help of your sports blog, you can gain a target audience. When you share content with this target audience, they are likely to know more about you and your personality. Thus, some people create their sports blogs to enhance their personal branding.

There are several other ways to create your personal brand. You can create your brand through different social media platforms like Twitter, Instagram, Facebook, LinkedIn, etc.

However, starting your sports blog to exhibit your love for the sports niche is one of the best ways to create your brand. 

So, these are some of the purposes for which different individuals may create their sports blogs. Once you know your main purpose or goal for creating a sports blog, you can pursue this career. The purpose will also help you consider the steps to be taken further.

Now let us have a look at the different steps that can help individuals create their sports blogs.

Step-by-step Guide on How to Start a Sports Blog

1. Choose a Category

Before creating your sports blog, it is very important to make plans about it. By planning, we mean that you should decide the focus or direction of your sports blogs. Sport is an extensive topic. It consists of different categories in which you can create blogs.

Due to this, it is very important to decide on a particular category or focus for your sports blogs. If you do not choose a category, then your blogs will be quite extensive.

In such a case, your target audience will also be wider. Impressing a wider audience out there in the market is a daunting task. So you can determine your target audience by choosing a specific focus for your sports blogs.

There are a number of sports categories to talk about. Not only this, but each category itself has several niches. So it can be difficult for you to choose a particular category.

However, you can just cover an area that you think interests you. You should know about any category you choose. This knowledge includes information related to the players, rules, techniques, or history of the category.

You can even ask yourself several questions to identify the category of sports blogs that interests you. Some of these questions include:

  • Do I like writing more about football sports blog or baseball blog ?
  • Will my blogs be focused on a particular theme or the entire league?
  • Do I need to create blogs about the major leagues or local football events happening in the town?
  • Do I have enough background information related to the category of the sports niche I want to choose?
  • Should I base my sports blogs on the latest sports news? Or should I create evergreen content for my sports blogs?

When you get the answers to such questions, you can get an idea of your interest in the sports niche.

Let us have a look at the different categories or ideas for sports blogs that you can consider:

  • The sports bloggers may create content about the athletes with different themes. You can tell the readers about their background history, their upbringings, and their achievements. Many people like to know about the background history of their favorite members.
  • Another idea on which you can focus your sports blogs is to create blogs about the local sports scene. This theme can include a sports group at the college level, the professional level, or even the high school level.
  • The bloggers may even engage their audience with the help of the latest sports news. Different people who are passionate about sports may subscribe to your newsletters and check your blogs regularly for sports updates. They may even visit your blogs to see the scores of the live matches or even the dates of their favorite matches.
  •  One of the best categories that you can choose for your sports blogs is to provide reviews for sports apparel and equipment. However, you should make sure to provide honest reviews for different sports equipment and products. This means you should tell the readers in detail about the advantages and disadvantages of using a particular product.
  • They can be bloggers who may want to keep the focus of their sports blogs a bit wider. A wider focus means they have more chances to experiment with the preferences of their target audience. In all such cases, you can blog about an entire league. Such leagues may include the NBA, NHL, NFL, MLB, etc.
  • Another option to choose a specific blog niche is to provide information and reviews about different sports movies. However, this niche is more appropriate if you create movie blogs instead of sports blogs.

So these were some of the categories that you could choose for your sports blogs. However, there is no hard and fast rule for choosing a particular category. The category that you choose will help you determine your target audience.

You might change the focus of your sports blogs depending on how your readers’ tastes change. But it is very important to choose a category that interests you.

Only if you are interested in their particular category can you create content for it over the long term. Once you have decided on the category, the next step is to choose the particular niche within the category.

2. Focus on a Sports Blog Niche

Impressing a larger audience out there in the market is a daunting task. You might get confused as to what is the ideal choice for your audience.

It is for this reason that it is very important to focus on a particular niche for your blog in the sports category. When you choose a particular topic in your sports category, you may even become an expert in this industry.

This further increases your chances of attracting more traffic to your sports blogs.

Choosing a specific sports niche is an important step in the process of creating your sports blogs. You can consider some of the popular sports that can serve as a great niche and help you earn more revenue.

Some of these sports that the sports bloggers may choose for their sports blogs are as follows:

  • Soccer

Soccer is one of the most-watched sports all over the world. Besides this, it is the fifth most popular sport in America. In the past few years, the interest of the audience in this sport has increased.

This is evident from the fact that the number of viewers of this sport has increased in the last few years. Due to the growing popularity of the sport, you can create your sports blogs in this niche.

  • Baseball

Baseball has been claimed to be the seventh most popular sport in the world. It is also the second most popular sport in America. Baseball has two types of competitions, namely the Minor League and the Major League Baseball (MLB).

So if you are a baseball fan and have great knowledge in this field, then you can start your sports blog with this niche.

  • Ice hockey

Ice hockey is a popular sport in Europe, America and many other parts of the globe. In America, the highest level of competition for ice hockey is the NHL.

This is due to the presence of artificial ice skating platforms in this area that support this sport. You can create your sports blogs on this sport. The people of America are likely to engage with your blogs because it is considered a favorite indoor sport in this location.

  • American football

American football is the most popular sport in America. It is rated to be the ninth most popular sport in the world. The athletes who play this sport earn quite high incomes.

Besides their high incomes, these athletes also have the largest number of fans. It is due to this reason that writing sports blogs about American football is a quite profitable choice.

You will never run out of topics if you write about this niche. Moreover, there will be a passionate audience to read your blogs.

  • Basketball

Being the 10th most popular sport all over the globe, basketball is also a popular sport in America. This sport has had some of the most famous players in history.

These players include Kobe Bryant, Michael Jordan, and LeBron James. Due to all such reasons, you can receive a number of interesting topics to create. The bloggers may create their sports blogs based on the backgrounds of the athletes, themes, or even the rules of this sport.

  • Tennis

Tennis is another popular sport meant for both men and women. The people of America have a greater liking for this sport. So if you create your sports blogs in this niche, you can expect to reach a larger target audience from this location.

Some of the famous tennis players include Serena and Venus and the Williams sisters. As a sports blogger, you can take advantage of the popularity of these players by creating blog posts about them.

  • Boxing

Boxing is a quite popular sport with a huge fanbase. The fan base of boxing has increased due to the MA. When you write blogs on this niche, you can explain the newly announced fights, fighter’s backgrounds, news, rankings, equipment, etc.

  • Motor sports

Motorsport includes sports like motorcycle racing or auto car racing. Different organizations organize motorsports races. People like watching the races between different motorcycles and cars.

If you have an interest in this field, you can share your knowledge of motorsports with your audience through your sports blogs. If you create blogs in this niche, you will also have a more targeted audience in America.

The reason behind this is that motorsports are the second-most-watched sport in North America after football.

  • Wrestling

The popularity of WWE wrestling is spreading all over the world. So there is a greater target audience that likes to read blogs related to wrestling.

You can take advantage of this opportunity and create your own wrestling blogs. In these blogs, you may talk about the popular wrestling stars, share the rules of this sport, or even update your audience with the latest information about the matches.

  • Golf

Golf, the eighth most popular sport all over the globe, has given birth to some of the best golf players. One such figure is Tiger Woods. It is due to people like these that golf has become a popular sport in the past few years.

You can reap the benefits of this growing popularity by creating sports blogs about golf. In these blogs, you may write about the golf tournaments, describe the backgrounds of the players, or update your audience with the latest golf news.

So these are some of the specific niches that you can consider while creating your sports blogs. Besides these sports, there are several others, like volleyball, badminton, lacrosse, or rugby, that you may consider.

However, the only requirement is that the niche you choose should be profitable.

To see if your niche is profitable, you need to know how much demand there is and how much supply there is. When you analyze the demand-supply level, there can be different situations.

First of all, you may find that the demand for your niche is greater than the supply. This means the target audience wants to read sports blogs in a particular niche.

However, they are not getting the supply of these blogs from the bloggers. So you can fill up this supply by creating blogs on the topic and attracting more traffic to your website.

In an alternative case, the supply may be greater than the demand. This means the web already has a number of sports blogs in this particular niche.

However, the audience does not want to read these blogs due to their low demand. So it is not profitable to create your sports logs on this particular topic.

In the end, whatever you choose, you should have an interest in it. When you work according to your preferences and interests, you are likely to be more focused and productive. This in turn will help you be successful in the field of creating sports blogs.

Once you are done planning the category and niche of your sports blog, you can move on to the next step.

3. Choose the Domain Name for your Blog

When you decide to create a sports blog, you need to keep its name. Since you are creating a sports blog or website, the name should represent your sports niche.

The sports blog name is known as its domain name. The domain name is the web address, or URL, that helps the audience reach your sports blog website.

To name your blog is one of the crucial steps of the blog creation process. This is because your domain name provides the first impression of your sports blogs to your audience.

If they find your name intriguing and catchy, they may visit your blogs. On the other hand, if you have a monotonous and common domain name, the audience is likely to ignore your sports website.

Moreover, changing the domain name later is a difficult process. You need to transfer your website from the present domain name to the new domain name. To avoid this process, you should be very careful while keeping the domain name.

There are certain tips that you can follow before creating your domain name. First of all, sports bloggers should remain careful while choosing the extension of their domain name.

Nowadays, different extensions are available like .net, .blog, .world, .org, etc. However, the most commonly used extension is .com. So it is preferable to use a .com domain name. This extension makes it easy for your audience to recall the domain name of your sports blog.

Secondly, while you choose the domain name, you should make sure to represent your niche of sports blogging in it. But the bloggers should also go for an extensive or broad domain name.

This means the sports bloggers should not choose a too specific or concise domain name. Such a name will restrict the growth of their sports blogs in the future.

Say, for example, that you choose the domain name of your sports blogs as ‘’. This is a super-specific niche that will not allow you to explore and experiment with your sports blogs in the future.

Besides choosing a broader name, it is important to keep the name short and simple. The average length of a domain name should be 3 to 4 words. A short sports domain name is not only easy to remember but also easy to type.

Let us understand this with the help of an example. You choose your domain name as the “”. By looking at this domain name, the audience may not want to learn it or type it in the search bar. You can replace this domain name with “”.

To make your domain name easy to remember, you should avoid using hyphens in it. Not only hyphens, but sports bloggers should also not use double letters simultaneously in their sports blog domain name.

Let us say you want to keep the name of your domain as tennisspace. In this case, you can spell this domain name as “”. Instead of the double S, use a single S.

The sports bloggers can also make their domain name easy to remember and creative with the effect of alliteration. The effect of alliteration requires the bloggers to keep a name that has words that start with the same sound.

Some examples of domain names that have an alliteration effect in them are football fans, the strange sports space, football fantastic, Sports Studio, etc.

 Even after alliteration, if you think that your domain name is not creative, then there is another technique. This technique includes using synonyms for the words present in your domain name.

Say, for example, that you decide to name of your sports blogs as ‘Sports world’. However, the word ‘world’ is quite common. You can replace it with different synonyms like Hub, place, universe, etc.

With all such features and techniques, you can keep a compelling domain name for your sports blog website. However, if you think that it is difficult to choose a creative domain name, then you can automate this process.

Many domain name generators can help you by inspiring different sports blog domain names. Moreover, it is always a bad choice to spend a huge amount of time and money on the domain name at the beginning.

Instead, you should focus such resources on your quality sports blogs. Once you get some success in blogging, you can reinvest this amount in your domain name.

Now let us have a look at some of the blog names. With the help of these domain names, you can get an idea of how to name your sports blog website.

  • The sporting soul
  • Football world
  • Sporting women’s products
  • Action Sports Palace
  • Fantastic football guide
  • Sports fanatics
  • Gym freaks
  • Sport is love
  • The wrestling world

So you can get ideas from the above domain names. However, the bloggers should not spend too much time choosing the domain name of their sports blog online.

Once you are done choosing the domain name, you can rent out online space for your sports blog in the next step.

4. Web hosting service

The web hosting service can help your sports blog website get an online presence. With the help of a web hosting service, the data and information of your sports blog website are stored on the Internet.

There are a number of website hosting service providers available in this era of digitalization. But this makes it difficult for sports bloggers to choose the right web hosting service.

The right web hosting service will help you create a credible site with no issues with slow speed. Other issues like security problems and blog crashing are also eliminated when you choose a good web hosting service provider.

Before choosing a web hosting service, you should look into various factors. These elements consist of the service’s uptime or performance, the various offers it makes, and its cost.

The different web hosting services that sports bloggers can choose for their blog website are as follows:

  • Bluehost: With an easy-to-use interface, Bluehost has an uptime of 99.99%. The platform itself is recommended by WordPress. Besides these advantages, Bluehost also provides a 60% discount and a 30-day money-back guarantee. With so many features, you can use the blog hosting facilities of the host. The price of this hosting is $2.75 per month
  • A2 hosting: A2 Hosting is one of the best blog hosting service providers. It has a number of advantages, like faster speed, good security features, and 99.9% uptime. If you require assistance, you can contact its support team, which is available 24 hours a day, seven days a week. The cost of using this Web hosting service is $2.99 per month
  • Dreamhost: The credibility of DreamHost is evident from the fact that it has more than 1.5 million subscribers. The platform provides a 97-day money-back guarantee to its users with an SSL certificate facility. All the different features of this website hosting service provider are available at economic prices. The limited site plan of this hosting service costs $3.95 per month. On the other hand, an unlimited site plan costs $4.95 per month

Besides these web hosting services, there are other service providers as well. You can try out Siteground, Hostinger, WP Engine, Cloudways, etc.

The hosting service that you choose completely depends on the requirements of your sports blog website. After choosing the web hosting service, the sports bloggers can move on to the next step. The next step is to determine the look of your sports blog website.

5. Decide the Look of your Website

Since you create sports blogs, it is very important to govern the look of your website according to the sports blogs. To customize your blog you need to decide the look of your website, you can choose a theme.

The theme dictates the appearance of your sports blogs. Besides the blogs, a theme also provides several functionalities to the site of the sports bloggers.

With the help of the theme, you can decide the look and appearance of your logo, menu layouts, design elements, and featured image of your blog.

There are a number of sports WordPress themes available on the web. Some themes are available for free whereas premium themes are available for a certain price.

However, the blogger should always know that the premium themes have more advantages as compared to the free themes. These themes provide additional features to the users, like customization capabilities, faster speed, mobile responsiveness, beautiful templates, reliable support, and many good ratings and reviews. 

So it is a good option to invest in the paid themes when starting your sports blog website.

Let us have a look at some of the best WordPress themes related to the sports niche.

  • Big slam

When you create a sports website, its readers should get hyped up by the look of your website design. The design should be such that it is enticing enough to let the readers read your sports blogs.

You can get all such features in the Big Slam theme. The theme is primarily focused on basketball. However, you can even use it with other sports if you like. It has a lot of customization options and helps user bloggers create a custom event page.

Such a page can help you put the latest information related to sports on your blog website. Not only this, but the theme also helps the users create other pages for different games, themes, individual players, etc.

If you feel that you need more features with this theme, then you can use the additional plugins with it. Big Slam is also fully compatible with Sports Press.

Besides this, the users also receive a drag-and-drop editor with the page builder facility of the theme. With so many features, Big Slam is a must-try theme for sports bloggers.

  • Sporty

Being a premium WordPress theme, Sporty provides a unique design and outlook to the website of sports bloggers. The WPML plugin of the theme helps the users translate their content into different languages.

The bloggers can also get access to a variety of customizable options on the robust admin panel of the theme. Not only this, but with the recent updates, a new feature has been added to this theme.

With the help of this element, users can add their YouTube username to the theme. Once you add your username, your videos and files will be imported from YouTube to your website automatically. Thus, you can use this fully responsive theme to create your sports blogs.

  • Sports Club

If you are focusing on a particular sport, then Sports Club is an ideal theme for you. It has a number of features, like the two slider options, different fonts, and different colour options.

With all such features, you can govern the look of your sports blog according to your preferences. The only disadvantage of this theme is that it does not help the bloggers highlight a piece of particular information or content on their sports blog.

  • The League

The League is a good theme for creating an action-packed sports blog website. A sports blog website has to organize different information related to the player profiles for different teams, schedules, and leagues.

The League helps the users organize all this information in the most effective manner. The theme provides five types of post layouts, along with different types of article templates, to the users.

All these layouts are responsive and easy to read. So if you want to let your visitors stay updated with all the latest information related to sports, then the League is an ideal theme for you.

Besides the above-mentioned themes, there are a number of other sports-related WordPress themes. These themes include Oxigeno, Top Scorer, Briny, Real Soccer, FC United, Alchemists, etc.

The theme that you choose depends on the functionality and plugins offered by it and your budget. After choosing a theme for your sports blog website, you can proceed to the next step.

6. Logo and Essential pages

It is very important to create the foundational pages of your sports blog website. With the help of these pages, the audience visiting your sports blogs can learn about your background.

There are several important pages that you can create for your sports blog websites. Let us have a look at them.

  • About page: On the about page, the blogger can provide information about himself. He may also provide information related to his interest in sports.
  • Contact page: On the contact page, you can provide your contact information, like your phone number, email address, social media handles, etc. With the help of contact information, your target audience can always connect with you to clear their queries.
  • Privacy policy page: On this page, you can provide all the privacy laws related to your sports blogs. There are a number of online tools that can help you create privacy policies and copyright pages for your sports blog websites.

Besides the above pages, it is very important to create the logo for your sports blog. A logo provides identity to your sports blog platform. The audience can also easily identify your sports blogs on different platforms with the help of a logo.

There are a number of tools and software programs that can help you create your sports blog logo. You should make sure that the logo is in high resolution. Once the logo is created, you can opt for the next steps of creating or writing your blogs.

7. Start writing your blog and make money

Once you start blogging, you can take inspiration from different types of sports blogs. The bloggers may create a list of the best players or sports people.

They can even conduct interviews with these players. Besides the players, the bloggers may focus on the latest sports events and news happening all over the globe.

One of the most interesting topics for sports blogs is to provide behind the scenes posts. When you start blogging, you need to make sure to optimize your sports blogs.

content marketing

8. Content marketing strategy

Once you create your blogs, you need to ask your audience to read them. For this, the sports bloggers need to provide valid reasons to their audience and attract them towards their sports blog by creating a content marketing strategy.

The content marketing strategy can help you perform effectively with your sports blogs. Moreover, a written content marketing strategy is better than a verbal content marketing strategy.

It prevents bloggers from making several mistakes. To create a content marketing strategy, these bloggers should consider various factors.

First of all, they should recall their purpose or objective for creating their sports blog. If your purpose is to earn a profit, then you need to focus on your content marketing strategy to attract more traffic to your website.

On the other hand, if your purpose is simply to share information with interested people, you may focus on other aspects of the content marketing strategy.

Secondly, sports bloggers should understand the preferences of their target audience. According to their changing preferences and the changing trends of the environment, they can modify their sports blogs.

It is also important for these sports bloggers to create a content calendar. With the help of this calendar, they can make their posts in an organized manner.

Hence, all such methods can help you create your content marketing strategy. Besides this, one of the most important attributes of the content marketing strategy is Search Engine Optimization.

9. Search engine optimization

With the help of search engine optimization, sports bloggers can increase the traffic attracted to their sports blogs. The practice of search engine optimization includes adding the right keywords to your sports blog.

But what is a keyword? A keyword is a term or phrase that your audience may search for while looking for your sports-related blogs. So when you add the relevant keywords to the content of your sports blogs, the search engine algorithms can recognize your sports blog.

This recognition will help your sports blog get ranked on search engine result pages. But if you do not use the right keywords in the right places with the right density, then your blog will not be identified by the algorithms of the search engines.

It is for this reason that search engine optimization should be practiced very effectively. You should consider several factors before integrating the keywords into the content of your sports blogs. Let us have a look at these factors.

  • Keyword Density

Keyword density is the number of times you use a particular keyword in the content of your sports blogs. You may create different sports blog pages for your website, like the game results, the profile pages of the themes, match announcements, or the background information of the theme players.

In all these pages, you need to use the keywords at an ideal density. The ideal density of the keywords is 5% to 2% of the content of your page.

To know the keyword density, you can divide the number of times you have used the keyword by the total word count of your content. Now you need to multiply the figure derived from this division by 100.

Once you get the ideal density for your content, you can proceed. However, besides the density, there are a number of features that you should take care of while using the keyword in your blogs.

First of all, sports bloggers should make sure to use the keywords in a natural tone in their sports blogs. The keyword should not alter or modify the meaning of the sentence in which it is used.

Secondly, it is also important to use a keyword on one page of your sports blog website. This means you should not choose a single keyword and use it on all the different pages of your sports blogs.

The reason behind this is that when you choose different keywords for different pages of your sports blogs, you have more chances of getting your blog ranked on the search engines. This means a larger audience can be attracted to the different blog posts on your website.

  • Keyword Research

Before choosing the keywords that you want to add to your sports blog, you should conduct keyword research. The research will help you know the preferences of your audience.

Through research, you can learn about the search volume, keyword difficulty score, and competitive nature of the keyword in addition to the audience.

Let us understand all these elements of the keywords. First of all, the search volume of the keywords refers to the amount of time each keyword is searched for.

So if the keyword has a greater search volume, then it is profitable to use it. You should avoid using a keyword with a low search volume.

With the help of the keyword difficulty score, you can know the keyword competition of a particular keyword. It is profitable to use words with lower competition and greater search volume.

But finding such keywords is practically a difficult task. The reason behind this is that if the keyword has a greater search volume, then more people will use it. So this will increase the competitiveness of the particular keyword.

  •  Long-tail Keywords

Long-tail keywords include three to four words or a sentence as a keyword for your sports blog. With the help of long-tail keywords, you can better optimize your sports blog for search engines.

The reason behind this is that long-tail keywords consist of several keywords. Let us understand this with the help of an example. You may choose the keyword “sports” for your sports blog. Instead of this keyword, the sports blogger can use a long-tail keyword.

Some of the examples of long tail keywords include best sports theme, best sports all over the world, football is the best sport, etc.

  • Usage of the Keywords

Besides choosing the right keyword, it is also very important to use it correctly. The usage of the keyword includes the places or locations where you can use it in your sports blogs.

It is recommended to use your keyword in the title of the sports blog. Besides the title, the blogger should also include it in the meta description, headings, and image tags.

Besides using the keywords effectively, several other tips can help you optimize your content for search engines. Some of these steps are mentioned below.

  • Mobile responsive sports website

In this era of digitalization, almost every individual owns a smartphone. Moreover, people are more likely to surf the web on their smartphones than on their desktop computers.

According to research conducted in 2020, sixty percent of the searches are conducted from mobile phones. Due to this reason, it is very important to make your sports blog website responsive for mobile phones.

For this, the bloggers can also use a mobile compatible theme. If your website is mobile-friendly, then it can rank better on Google or other search engine result pages.

  • Unnecessary web pages

There can be situations when your sports blog website has pages that do not have any information on them. There are two ways to deal with these unnecessary web pages to improve the ranking of your blog website on search engines.

First of all, users may follow the process of redirecting. This means that when the target audience opens a dead URL page, they are redirected to an active page. This will help the bloggers earn more traffic on their sports blogs.

The next method is to kill the page. When you kill the page, the different search engines and Google do not recognize its existence.

It is very important to kill the dead web pages of your sports blog website. This is because these pages affect the loading speed of your website. So, if you remove them, then the loading speed of your sports blogs will be enhanced.

  • Make use of backlinks

To increase the credibility of your sports blogs, you can ask other bloggers in the industry to promote them. Different bloggers can promote your blog by placing a link to it in their sports articles.

This is known as backlinking. Backlinking will help to improve the search engine optimization of your sports blog website.

  • Interlinking

Just like you request other bloggers to promote your blog, other sports bloggers may do the same. In this case, you can interlink articles from credible sources related to sports on your sports blog.

You can do this by placing ‘click here’ links on the different locations of your sports blogs with the right content. With the help of interlinking, you can provide more content to your target audience in a particular sports niche. This will attract more traffic to your blog website.

Besides these steps, the two types of search engine optimization are on-page and off-page search engine optimization. 

Once you are done with the SEO process, you can move on to the next step. The next step is to promote your sports blog.

how to start a blog

10. Promote your blog content 

Besides optimizing your sports blogs for search engines, it is also important to promote them using different mediums. When you promote your sports blog, you increase the chances of their traffic visiting your sports blog websites.

If you create high-quality content without promoting it, then the readers will not come through it. In such a case, your hard work will not reap the required result. So, it is important to promote your sports blogs through various methods.

Some of the methods by which you can choose to promote the sports blogs are as follows:

  • Connect with your friends and family

Once you create a sports blog, you should share its link with your friends and family. Not only this, but the sports blogger should also ask their friends and family to share their sports blog posts with people interested in sports.

Promoting your sports blog post with your friends and family will get double the exposure from their side.

  • Guest blog

To promote your sports blogs, you can indulge in guest blogging. Guest blogs include the blogs created for the website of other sports bloggers.

When you create the sports blog for other bloggers’ websites, you can connect with their target audience. This, in turn, will help you gain their target audience by redirecting them towards your sports blogs.

One of the best methods of guest blogging is to create a sports blog on a particular topic for your blog website. Later, you can create a blog post on the same topic on the website of the other blog.

Then you can interlink your blog post with the blog of the other blogger. This will help you direct traffic toward your sports blogs.

  • Email marketing

With the help of email marketing, you can share the link to your sports blog posts with your email subscribers. The email subscribers include individuals who share their email addresses with you in exchange for some free content related to sports.

So you can provide them with free eBooks, PDFs, and links to your blog posts to promote them.

  • Sports communities and forums

As a sports blogger, you need to connect with different communities and forums related to sports. All these groups consist of sports fans and other bloggers who write about sports niches.

When you connect with them, you can request that they promote your blogs on their website. On the other hand, they may also request that you do the same.

  • Social media

In this era of digitalization, almost every individual has a smartphone. Using this device, they have created their profiles on different social media platforms. In the same way, you must have also created your social media profile as a sports blogger.

You can use your social media handles to your advantage by promoting your sports blog there. Since you’re a sports blogger, some of the people who follow you on social media may be in your target audience for the sports niche.

There are several tips that sports bloggers can follow while promoting their blog posts on social media platforms.

First of all, you can promote your sports blogs on Instagram. For this, you may seek the help of a professional who deals in Instagram marketing. Or, you may do the process yourself.

You can post about your sports blogs on Instagram or post relevant stories to update your audience about your blogs. It is very important to pin the posts related to your sports blogs at the top.

This helps new visitors to your account view your blog posts quickly. Secondly, you may even place the links to your blog posts in your Instagram profile bio.

Besides Instagram, the users can also use Facebook to promote their blog posts. On Facebook, they may connect with sports groups and communities. In these groups, you can send links to your sports blogs.

However, make sure not to annoy the members of the group with this. So you can use a number of social media platforms like Twitter, LinkedIn, etc. to promote your sports blogs.

Once you are done with the promotion process, you can move on to the next step, which is analyzing the success of your sports blogs.

11. Analysis of the Traffic

After creating and publishing your sports blog, it is very necessary to analyze its success. You can do this by analyzing the traffic that visits your sports blogs.

The number of visitors that read your blogs will help you know the performance of your work. If fewer visitors visit your blog, then you can know the shortcomings and defects of your sports blogs.

Accordingly, you may improve on these weaknesses. On the other hand, a good number of visitors shows that you are on the right path. When you analyze the traffic on your website, there can be different types of visitors.

The different types of traffic that are attracted to a sports blog include: social media traffic, direct traffic, organic traffic, and referral traffic. To find the different types of traffic, the users can use various applications and tools.

Some of the famous tools or apps that can help you assess the traffic of your sports blog include Google Analytics, Google Search Console, and Open Web Analytics. These tools can help you know how visitors have found your sports blog and how often they visit it.

This link will tell you more about the traffic analysis process for blog creation.

Tips and Tricks to Improve and Make A Popular Sports Blog

Once you know the performance of your website, you can improve it accordingly. To improve your website, there are a number of tips and tricks that sports bloggers can use.

First of all, they should maintain consistency while posting their sports blogs. Consistency does not only mean publishing regularly but also updating the old content of your sports blogs.

Say, for example, you create a sports blog telling about the timing and location of a particular match. However, due to certain reasons, the location of the match was changed. So you should also change this location in your sports blog.

Besides being consistent, the sports blogger should also work with full passion and dedication. When they love their work, they are likely to be more productive.

It is also very important for bloggers to avoid grammatical errors while creating their sports blogs. Grammatical errors, spelling mistakes, and the wrong sentence structure show the unprofessionalism of the content.

There are a number of tools that can help you assess the readability score and the grammatical errors of your content. Some of these tools include:

You can choose any tool according to your budget, requirements, and writing style. These tools will help you correct the content and provide suggestions for the same.

Another important aspect that sports bloggers need to focus on is their strategy. If you are not getting visitors to your sports blog, then it is time to modify your strategy.

A new strategy can help you know the changing preferences of your target audience and then modify it accordingly. Moreover, the bloggers also need to take care of the loading time of their sports blogs.

According to research, people generally spend 3 to 4 seconds waiting for a website to load. So if your website takes more than 4 seconds to load, the visitors are likely to press the back button.

Hence, with the help of the right tips and tricks, you can always improve your sports blogs.


The above guide will allow you to easily create successful sports blogs. Besides creating and publishing the sports blogs, the Guide also tells you how to promote them.

The right strategies, techniques, and tools will help you if you want to write a successful blog. But choosing the right tools is very essential. This is because, with the help of these tools and services, different aspects of your sports blog website are decided.

The different factors of a good blog website include a fast loading time, good security, and an easy-to-navigate interface.

Besides the quality of the website, its domain name and niche are the other factors that determine the success of your sports blogs. So the blogger should always take care of the content, advertisement strategies, and technique while creating their sports blogs.

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