Introduction

In today’s era of digitalization, the importance of social media apps like Instagram is becoming more important than ever. Instagram not only helps businesses connect with their audience but can also build their brand awareness and increase conversions.

So, making the best use of this social media platform is important. Here comes the role of an Instagram social media manager. This role requires a blend of different skills like strategic planning, analytical thinking and creative decision-making.

At Aregs, we understand all the hurdles that come in your way of managing Instagram. Our team of experts are well equipped with all the skills for Instagram management. In this article, we will have a look at all these skills.

So let’s get started.

Essential Skills of Instagram Social Media Manager

1. Instagram Marketing Requires Content Creation & Visual Aesthetics

The basis of a successful Instagram strategy is quality content. An expert Instagram social media manager should have the relevant skills needed for top-notch design and aesthetics as well.

This includes knowing key aspects like colour theory and also latest design trends. This manager should also know how to use tools like Canva, Adobe creative, etc. which are very important to create visually appealing content.

2. Copywriting and Content Strategy

Besides high-quality Instagram posts, engaging captions are equally valuable. So, your social media manager should be an expert copywriter so that he or she can write engaging captions for social media marketing.

When your audience tends to relate to your content, they are more likely to connect with you. A social media manager should create relatable stories in the form of captions according to your brand values. Instagram captions can significantly increase your engagement rates.

3. Marketing Strategy for Hashtags Research

Hashtags are important to increase the reach of your Instagram content. So conducting efficient research before using the relevant hashtags is crucial. With the right hashtags, your post can reach the right audience.

A social media manager should know how to conduct hashtag research and find all the trending hashtags. Besides this, using them in the best possible way to enhance their visibility is also crucial.

4. Follow Instagram Analytics & Performance Tracking

Conducting effective analytics and performance tracking helps you understand the success of your Instagram content and strategies.

When you look at the analytics and insights of the content, you can learn how to define and optimise your strategies accordingly.

There are a number of tools for Google Analytics that can help you learn the analytics and performance tracking of your content. A good social media manager should know how to measure these analytics and make decisions to optimise data accordingly in future.

5. Community Management: Answer Social Media Management FAQS

Building a community that resonates with your brand on Instagram is very important. Your managers should have the right engagement strategies that include community management and engagement.

This can be done by paying attention to the messages of your audience, replying to comments and interacting with the audience to clear out their queries.

When you make them feel noticed and observed, they are more likely to be loyal to your brand. But remember to give them a reply in a human tone because a personal touch helps in building loyalty.

6. Managers Need to be Adaptable and Stay Up-to-Date

In this era of digitalization, new trends are coming almost every day and older ones are getting evolved.  This makes it a necessity for social media managers to be aware of all the latest features of Instagram and viral content.

They have to be adaptive so that they can create content according to the latest trends in the industry.  This is important for the brand to stay relevant in this competitive era.

7. Collaboration With Influencers

Collaborating with influencers is another key aspect of Instagram management. Partnering up with the right influencers can help to increase the reach and credibility of your brand.

However, the most difficult task here is to find the right influencers. Make sure you connect with influencers in your niche so that their target market gets attracted to your content.

8. Focus Solely on Advertising Expertise

The social media manager should also have advertising expertise because Instagram is a powerful advertising tool to reach a broader Audience.

Expert managers should know how to create and manage ad campaigns with the help of social media strategies like setting objectives, analyzing ad performance, and budgeting.

9. Crisis Management

Social media is always unpredictable and so many crisis can arise anytime. These crisis can be in the form of Technical glitches, PR issues, or negative backlash from the audience.

An expert social media manager should know how to handle these crisis effectively with the help of a crisis management plan for your online social media presence.

It is only when this person can turn negative situations into positive outcomes that your brand can achieve success.

10. Strategic Planning for Social Media Management Services

Successful Instagram social media accounts are possible only because of a well thought strategic plan. A professional manager will always perform strategic planning for social media content.

This is done by including steps like setting clear objectives, identifying the target audience, planning content calendar and staying up to date with the industry trends.

11. Video Production and Graphic Designing

The importance of video content like Instagram, reels, IGTV and stories is becoming more important now than ever. This makes it important for an Instagram manager to be skilled in the process of video production and editing.

He or she should know how to create engaging videos both in short-form and long-form formats to capture the attention of the audience. Knowing the usage of tools like Adobe Premiere Pro is also essential.

12. SEO Knowledge

Though search engine optimization knowledge is related to website content, its principles can also help Instagram managers reach new target audience.

Instagram managers can use keywords related to SEO in their captions, bio and even hashtags. This will allow the users to easily search for the brand on both Instagram and search engine result pages.

Hence, SEO knowledge is crucial to improve the visibility of your brand’s Instagram profile, post and increasing its organic traffic.

13. Customer Service Skills

Businesses may use Instagram as a platform to clear out customer queries and to receive feedback from them. While managing these interactions, the social media manager should have effective customer service skills. He or she should be able to handle these feedbacks complaints or queries in a professional manner.

14. Brand Consistency

Maintaining a strong brand identity by creating consistency across all Instagram posts and reels is important. This means the Instagram manager should make sure that the content on Instagram is created according to the brand’s styling guide.

This includes maintaining consistency in terms of the tone of the content, font and colour scheme. Moreover, when you maintain consistency in all your Instagram content, users are more likely to recognize you.

15. Photography Skills

Uploading high-quality photos is also important for a platform like Instagram that focuses on visually-driven aesthetics.

Due to the same reason, the social media manager should have good photography skills including the editing, composition and lighting parts of photography.

This will help them to upload professional-looking images in your Instagram feed which are more likely to attract the right target audience.

16. Time Management

Another important skill to learn as an Instagram social media manager is the importance of time.

When you manage an Instagram account, you have to handle multiple tasks together like content creation, managing the engagement, and assessing the analytics of the content.

Excellent time management skills will help the manager to handle all the stars in the best possible manner.

Time management includes planning all the tasks beforehand, creating a crisis management plan and prioritizing tasks to make sure that all projects are met before the deadline without compromising quality.

17. Understanding Instagram Algorithms

The success and visibility of your Instagram posts and stories depend on Instagram algorithms. So, your social media manager should have an understanding of how these algorithms work.

This will help him or her to optimise the content accordingly so as to maximize its reach and engagement.

In simple words, the social media manager should know the right time to post and other engagement tactics like conducting interactions with comments, likes and shares.

Conclusion

At Aregs, our team of content social media managers have all the essential skills and even more. We tend to find our skills regularly to stay ahead of the trends and employee all the relevant strategies.

The wide array of comprehensive digital marketing services provided by our agency can help to enhance the visibility of your brand.

Be it helping with engagement strategies, content creation or collaborations with influencers, we have got you covered with all the different services of  Instagram management. So what are you waiting for?

Contact us today!