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Creating creative company slogans and taglines can be daunting, but it doesn’t have to be. With some research and brainstorming, you can easily come up with a slogan that will help your business stand out and make your brand recognizable. When creating your own creative slogan, it is important to consider what the slogan means as well as how it will be used.
Slogans are often short phrases that are instantly recognizable and associated with a certain business or product. Slogans are a powerful tool for creating an emotional connection between customers and companies.
By coming up with ideas, writing down words related to your brand, and then combining them in different ways, you can come up with a unique and effective slogan quickly. Once you have chosen your brand slogans and taglines, they will help to position the company in the minds of potential customers and create an overall image for the company.
Characteristics of a good, catchy slogan
Having a strong slogan for your brand is one of the most important elements of any successful advertising campaign. A well-thought-out and catchy slogan can help to instantly attract attention, create an association between brand and customer, and increase awareness of your business.
Here are some tips on how to create a great slogan:
Keep It Simple
The key to creating an effective slogan is to keep it short and simple. Longer slogans can be hard to remember, so if possible, try to limit the length of your slogan to not more than five words. Keeping it concise will help ensure that your slogan makes the desired impact without diluting its message.
Sometimes in our attempt to make something memorable, we end up using clichés or tired phrases that may already feel overly familiar to consumers. It’s always best practice to strive for originality when putting together your slogan–this will make sure that you capture people’s attention in a unique way.
Create a Visual Image
When crafting a new slogan, try thinking about what visuals come with it—this could be an image or a metaphor that helps create a vivid association with your offerings.
This can be especially beneficial if your product has tangible attributes beyond its functionality or features–elements like color, design, shape, etc. The right visuals can help reinforce these associations in customers’ minds without being too overt in the message itself.
Make Emotional Connections
Creating a connection between customers and your brand value is key to evoking positive reactions when customers see or hear it again later down the line. People form connections based on what resonates emotionally with them – by tapping into shared feelings such as joy, humor, belonging – you have a greater chance at creating loyalty among current and potential customers alike.
Make It Unique & Memorable
Your slogan needs to stand out from the competition in order to have an impact on consumers. Creative, catchy slogans are usually the most effective ones. Try using rhymes or quips that make your brand stand out in the minds of consumers before they even glance at the product itself. Additionally, your chosen slogan must not unintentionally replicate any existing slogans in order to avoid any legal problems further down the road.
Align with Brand Persona & Values
Your company’s values should always be reflected in its tagline or slogan so that they connect emotionally with consumers and work together as part of a larger marketing message.
Select phrases and words that relate to what your business stands for while uniquely encapsulating its mission statement as a whole, if you already know your target audience. This step is especially important in setting yourself apart from other competitors who may also offer similar products or services.
A great slogan should strongly prompt immediate action when read aloud; something along the lines of Coca-Cola’s popular phrase: “Open happiness“.
Use phraseology such as this, which drives people towards embracing what you’re offering them instead of simply stating facts about how awesome the product is. Pushing users towards actually making purchases instead of just creating idle awareness about it would greatly enhance your sales figures over time when done correctly.
What is a company slogan? Slogans vs tagline?
The terms “slogan” and “tagline” are often used interchangeably, but they have distinct uses in marketing. Understanding the differences between these two can help you create a better slogan for your business. Here’s how to explain what a slogan and tagline are, as well as how they differ from each other:
An Effective Slogan is a Popular Phrase
A slogan is a catchy phrase that is usually written in an energetic manner and aimed at appealing to the emotions of its viewers for a particular campaign of the brand. It serves as the main message of a company and should capture the essence of whatever it’s trying to promote.
A Tagline Extends Your Brand Message
A tagline, on the other hand, extends your brand message rather than summarizing it. It tends to be longer than a slogan so that it can communicate complex ideas or express its personality. An example of this would be Apple’s “Think different“. This tagline communicates the brand’s spirit of creativity, innovation, and progress.
The Difference Between Slogans and Taglines
The difference between a slogan and tagline is that slogans are usually one-liners intended to grab attention, while taglines tend to be longer statements that explain the brand’s mission in more depth.
Also, slogans are usually more general than taglines – so even though both serve as core messages for brands, their language use differs greatly from each other. Slogans tend to focus on emotion while taglines focus on description or purpose. Ultimately, their goal is the same, getting customers to buy into your product or service.
Creating Your Own Brand Slogan and Tagline
When you make a slogan or craft a slogan or tagline – whether for personal branding or business promotion – try to keep it short yet memorable; limit yourself to three words max for slogans and six words max for taglines.
Before you release them into the public domain make sure they represent who you are and what your goals are. These phrases should embody everything you want people to associate with you; if not rework them until they do!
Catchy Slogan Examples & slogan ideas for marketing & advertising
A slogan is a memorable phrase used in marketing and advertising to express the core message or mission of a company, organization, or product. It’s important for business owners to come up with a quality slogan that will help them stand out from their competition. A good slogan should be instantly recognizable and make people think about the company’s mission.
Examples of some of the most creative and memorable slogans in history include: “Just Do It” from Nike, “Think different” from Apple, and “Eat Fresh” from Subway. To write a slogan for your own business or product, start by considering what makes your company unique and what sets you apart from other companies in your industry.
Brainstorm words and phrases that best describe your brand, then use those words to create a short phrase that is easy to remember and recognize. Make sure your slogan is both memorable and meaningful so you can leave an impression on potential customers.
Dunkin Donuts “America Runs on Dunkin”, a popular slogan
Dunkin Donuts introduced its “America Runs on Dunkin” slogan in April 2006, which was remarkably successful as a humorous and occasionally lopsided tribute to life. Ordinary people going through their ordinary lives were easy to identify with, making Dunkin Donuts feel like it is an integral part of the American milieu.
Maybelline : “Maybe she’s born with it. Maybe it’s Maybelline”
Maybelline has been a staple in the beauty world since 1915 when 19-year-old Thomas Lyle Williams noticed his sister using Vaseline and coal dust to beautify her eyelashes. Despite an ever-evolving beauty landscape, the brand has consistently held on to its core identity, catering to its existing audience and price point.
As recently as this year, Maybelline released the Curl Bounce Mascara aimed at Generation Z following the Sky High Mascara’s success on TikTok. As such, it is clear that by staying true to its ethos, Maybelline has endured more than a century of transformation in the cosmetics industry.
Dollar Shave Club : “Shave Time. Shave Money”, a famous catchy business slogan
Dollar Shave Club has earned a reputation for its clever marketing and advertising campaigns, with their slogan “Shave Time. Shave Money” demonstrating the precision of their expertise. This phrase captures the two most appealing aspects of their product: cost efficiency and ease-of-use. The snappy tagline is a perfect example of how the company’s overall image is represented in a cheeky yet informative tone.
Old Spice: “The original. If your grandfather hadn’t worn it, you wouldn’t exist”
This well-known men’s grooming brand dates back to 1937, but this widely recognized slogan only appeared in 2008 upon the presentation of a new shower gel under the phrase “The original. If your grandfather hadn’t worn it, you wouldn’t exist.”
Old Spice chose this line as an approach to attract a newer aggregation of men in pursuit of men’s grooming articles. This catchphrase is clever and unforgettable for younger males but still pays respect to the elder crowd who have long been loyal users of Old Spice items.
Nike: “Just Do It” is a memorable slogan
“JUST DO IT” has become a worldwide sensation due to its ability to connect with people on a personal level. It is often used as an encouraging phrase, spurring people to overcome challenges and strive for their goals.
This timeless Nike’s slogan stands for the power of self-determination and breaking boundaries, values that continue to remain relevant today. By embracing individualism and control, “JUST DO IT”. effectively captures the spirit of ambition and hope.
Mastercard: “There Are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard”
Mastercard‘s iconic slogan, “There Are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard” has been around since 1997 and has been shared across 98 countries and 46 languages. Despite the long length of 12 words used in two sentences, this tagline proved to be quite effective for the brand.
Its success was attributed to the captivating TV commercials that were designed to evoke emotional reactions from its viewers. This campaign resonated deeply with people, as it communicated the notion of moments being priceless and valuable. Through this, Mastercard effectively demonstrated that it values customers more than money, thus allowing it to stand out from other financial establishments.
Gillette: “The best a man can get”
Since 1901, Gillette has been a leader in the grooming industry and is responsible for revolutionizing shaving with the invention of disposable razors. Their instantly recognizable slogan, “The best a man can get” debuted during the 1989 Super Bowl and continues to resonate with their target audience 30+ years later.
In 2019, Gillette sought to insert itself into the #metoo conversation but faced major backlash after their “We believe men” ad. Nonetheless, the brand remains resilient and continues to innovate to remain an industry leader through its attention to staying relevant and on the cutting edge.
M&M: “Melts in Your Mouth, Not in Your Hands”, the best slogan
This particular brand M&M was quick to recognize the advantages of its product. In an industry that offers seemingly similar choices, chocolate is essentially chocolate—but one particular chocolate had something that set it apart. Through offering a convenience factor that solved a common dilemma—the dreaded melted mess that can come with eating chocolate–this company found its niche in the marketplace. This serves as an important reminder that it is essential to differentiate your brand if you want to stand out from the competition.
Subway: “Eat fresh”, makes a great slogan
Subway is a fast food chain that offers an alternative to unhealthy restaurants and quick meals—one that focuses on fresh ingredients. Their two-word slogan, “Eat fresh” which was first used in 2000, demonstrates their commitment to delivering delicious, whole foods to their customers. Subway aims to provide healthy options that don’t compromise on quality or flavor.
Skittles: “Taste the rainbow”
“Taste the rainbow” has earned itself a memorable reputation thanks to its ability to stimulate the senses. Skittles made a significant mark in the global market with a clever slogan that enabled consumers to imagine a cross-sensory appreciation of taste and color. This persuasive technique encourages individuals to make a connection between the flavor of Skittles and the bright spectrum of colors seen in the world around them. Just by hearing these words or simply looking at the rainbow, people can gain an almost tangible understanding of the sweetness that comes from Skittles.
KFC: “Finger-Lickin’ Good”
KFC hit the jackpot with these three little words: Once you hear them, you presumably quickly envision succulent fried chicken and other KFC specialities. This snappy yet flavourful slogan accurately relays the company’s selling point and its ambition to make luscious fast food that you eat with your hands.
That being said, KFC did encounter some misfortunes with this jingle. In releasing their Chinese campaign, they realized “Finger-Lickin’ Good” translated to “Take Your Fingers Away.” Not quite what they were hoping to illustrate, and an excellent instance of why it is important to take caution when creating a campaign for international viewers!
De Beers – “A Diamond Is Forever”
What’s the story behind it? After experiencing a severe dip in sales from the Great Depression, diamond merchandiser De Beers sought the help of N.W. Ayer, an advertising company, to rebrand diamonds not as decorative trinkets but instead as lasting investments in 1938, and thus “A diamond is forever” came to be.
Although it was likely all part of the artifice, this slogan has gone on to make one of the most indelible impressions to date. In keeping with this notion, De Beers still prides itself on its endeavors toward sustainability, societal and ecological welfare.
Airbnb: “Belong anywhere”
Since its inception in 2008, Airbnb has grown dramatically. Initially created as a lodging resource for vacationers, the platform now encompasses a multitude of housing needs, such as vacation rentals and homestays.
By using the slogan “belong anywhere,” Airbnb emphasizes its mission to provide people with a sense of home no matter where they are. Through only two words, this phrase captures the company’s identity and motivates travelers to use its services so that they can gain the feeling of being at home – even when on the go.
L’Oréal: “Because you’re worth it”
According to L’Oréal Paris:
“Because You’re Worth It” is more than just a tagline—it’s a mission statement. We believe that when it comes to your beauty, taking the reins of your own life is an empowering experience. Our ultimate goal is for women everywhere to be able to confidently and without question: “We never doubted it for a moment.”
“You’re worth it” has been adopted as an icon of female empowerment across ages and cultures alike. We strive to show women that their beauty and self-worth are two of the most valuable things they possess. To ensure the phrase remains meaningful and genuine, L’Oréal employs women from all different backgrounds and walks of life in our promotional campaigns worldwide.
In this day and age, the powerful phrase “Because you’re worth it.” has been translated into 40 languages, connecting women all over the world. It motivates them to recognize their beauty and ambitions, as well as their value, with courage and assurance. This rallying cry resonates with generations of women now and in the future.
Bounty: “Quicker Picker Upper”
Procter & Gamble’s Bounty paper towels have made famous use of a concise and uncomplicated jingle of words in their prominent slogan “Quicker Picker Upper” for nearly 50 years! This phrase’s melodious element is effortless to remember and lends a jubilant emotion to a mundane activity (tidying up messes).
What’s notably exceptional about this saying is its capacity to alter and escalate through its history, with modifications like “The Quilted Picker Upper” and “The Clean Picker Upper” in accordance with the advertisement at that time, even though we still consider the classic edition is the outstanding one.
McDonald’s “Lovin’ It”
McDonald’s has been captivating its customers with the iconic “bah-da-bah-da-bah, I’m Lovin’ It” jingle since 2003. This signature slogan not only elicits joyous singing from listeners, but also invokes visuals of the brand’s distinctive yellow arches. Although McDonald’s may not be considered a health-conscious choice, they prioritize flavors that are sure to please.
Red Bull: “Gives You Wings”
Despite the fact that imbibing Red Bull won’t give you literal wings, the company’s effective advertising campaign has undeniably empowered its image and standing as an energy product. Unfortunately, they had to make some changes to their slogan after a consumer filed a lawsuit accusing them of false advertising when the drink failed to provide them with extra energy.
Now, the new tagline reads “Red Bull Gives You Wiiings” (with three “I”s). Moreover, there is also a tiny disclaimer included, which cautions drinkers that consuming Red Bull will not grant them wings.
The North Face: “Never Stop Exploring”
The North Face has long been an industry leader in innovation and functionality, keeping sustainability and exploration of the outdoors at its core. Its renowned mantra, “Never stop exploring,” resonates not only with its own mission to strive for greatness, but also encourages its patrons to take on new ventures.
As mankind moves ever closer to 2023, outdoor-inspired fashion is a prevailing sensation; The North Face’s most recent collaborations with Gucci, Francis Bourgeois and Supreme further showcase its relevancy within this culture. To support future generations of adventurers, The North Face created the Explore Fund to celebrate budding outdoor enthusiasts.
Kellog’s Rice Krispies: “Snap! Crackle! Pop!”
It’s undeniable that the majority of us have heard the resonant phrase “Snap! Crackle! Pop!” at least once in our lives. This slogan, which dates back to 1932 and was originally used for radio ads for Kellogg’s Rice Krispies, perfectly portrays the sound the cereal makes when eating it. Despite having been around for almost a century now, this catchphrase is still just as noteworthy as ever. Standing the test of time due to its enduring memorability and relevance among all ages.
Kay Jewelers: “Every kiss begins with Kay”
When you hear the familiar phrase “Every kiss begins with Kay” come on your television screen, you know that Kay Jewelers has arrived. This slogan was first used in 1985 and has helped to create exceptional brand recognition and business for the renowned jewelry company. This catchy phrase conveys the message that when customers purchase from Kay Jewelers, it’s a symbol of love. The slogan is straightforward yet sweet – indicating what quality jewelry is all about.
Burger King: “Have It Your Way”
Burger King is one of the most popular fast-food chains in the world, and their slogan, “Have It Your Way” is an iconic example of their success. For 40 years, this phrase served as a reliable cornerstone for their business. Nowadays, their new tagline indicates their unique selling point – that Burger King is a place to get exactly what you want on short notice!
Throughout the years, Burger King has released several compelling slogans, including “Eat Like a King. Not a Clown,” which cleverly referred to rival company Ronald McDonald. In addition, there was also the “Quality Just Tastes Better” campaign. This humorous marketing strategy promoted Burger King’s commitment to providing superior taste. Ultimately, these captivating slogans demonstrate why Burger King continues to be a top choice amongst fast-food enthusiasts.
Thus, creating a successful slogan can be a challenge, but it’s worth the effort. When you’re working on a slogan, it helps to look at examples of slogans for inspiration.
Famous slogans often have elements that make them memorable and effective. Keep your slogan short and simple, but also make sure it conveys the message you want to send. You may not be able to create the perfect slogan right away, so don’t be afraid to revise and refine it.
Slogans aren’t easy to create, but with enough thought and creativity, you can come up with something that will capture people’s attention and help your cause or product stand out from the crowd.
Make sure your slogan is unique and memorable, so that when people hear or see it, they immediately think of your brand or message. With some creative thinking and a few examples of powerful slogans for inspiration, you should be able to create the ideal slogan for whatever you’re working on.